Yahoo! Improves YPN Ads

Sep 20, 2006 - 7:29 am 0 by

One of the major complaints about Yahoo!'s contextual ad program, the Yahoo! Publisher Network, was that the ads did not load as quickly as Google's contextual ad program, Google AdSense. Yahoo! has announced that they have made performance and style changes to the ads.

The changes you’re likely to see include the removal of ellipses (…) and truncated words, the inclusion of 40-character titles on certain ad units, and a change in the number of ads displayed on certain ad layouts.

Here is a screen capture of the before and after of the small banner ads, I have on some of the pages on this site.

yahoo-new-pub-ads.gif

Notice how they cleaned it up a bit and also dropped out the description part of the ad, for this specific ad block size.

Forum discussion at WebmasterWorld & DigitalPoint Forums.

Update: Search Engine Journal has a list of the changes made for each ad block.

* 234 x 60 and 468 x 60 ad unit size will no longer display a description
* Number of listings will change based on the following:
160 x 600 = 5 listings
180 x 150 = 1 listing
300 x 250 = 3 listings
336 x 280 = 4 listings
728 x 90 = 3 listings

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Ongoing Google March Core Update, Googlebot To Crawl Less, Pay For Google Search AI & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Responds To Claims Where Search Results Can Be Harmful & Dangerous

Apr 11, 2024 - 7:51 am
Google Search Engine Optimization

Google: Differences Between 410 and 404 Is Too Minimal

Apr 11, 2024 - 7:41 am
Google Ads

Google Ads With People Also Consider Label

Apr 11, 2024 - 7:31 am
Google

Google Is Not Removing The Site Command Search Feature

Apr 11, 2024 - 7:21 am
Google Ads

Google Ads Tests Get Phone Number Button

Apr 11, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 10, 2024

Apr 10, 2024 - 4:00 pm
Previous Story: Canadians Not Welcome in Google Advertising Professionals Program