Publishers Noticing Yahoo!'s New Compliance Manager At Work

Dec 22, 2006 - 7:49 am 0 by

On November 20th, Yahoo! announced they will be a bit more transparent by providing something they call Compliance Manager. What does it do? It tells you if there are problem areas on your site, stuff you have done on purpose or by accident that warrants your ads to be taken down. Compliance manager gives publishers a way to take corrective action, something not done before in the contextual ad game.

A DigitalPoint Forums thread notes that people are now seeing it work. People with problem areas are being notified via the compliance manager of problems on their pages or sites. Some said that it was presented to them, but was a bug and was soon fixed. Some said that it was helpful in correcting the issue. So what does it look like? Well, there is one screen capture at the thread but Yahoo sent me samples in the past.

The portal homepage will show you this message, if you have compliance issues:

View Full Image

You can then click on a link in the message to see the compliance manager report that looks like this:

View Full Image

I think this is great, the transparency supersedes all other programs to date.

Forum discussion at DigitalPoint Forums.


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