Entries from Search Engine Roundtable tagged with 'chicago'

Search Ad Buyers Forum

Hello all...this is a late addition to the Chicago SES 2006 coverage we did last week. I apologize for not getting it up sooner, but I have been lagged like Barry. :) This was gracefully submitted to me by my...

Search Engine Strategies Chicago '06 SER Coverage Recap

In case you missed it, we at the Search Engine Roundtable covered about 40 of the sessions at the Search Engine Strategies conference. I would like to thank again, Chris Boggs, Kim Krause Berg (Cre8PC) and Robert Kerry (evilgreenmonkey) for...

Organic Listings Forum

This session is moderated by Detlev Johnson who is Director of Consulting for Position Technologies. It turns out that this was a purely Q&A slot, so I've included some of the Questions and Answers below. 1. What can I do...

In House: Big PPC

In House: Big PPC Moderated by Jeffrey Rohrs. First up is Beth Morgan from Red Bricks Media. She will discuss internal competition, units competing against each other. Gives a list of potential ways that can happen, including “generation gap,” when...

Search Engine Q&A On Links (Google, Yahoo, Ask.com & Windows Live Search)

Chris Sherman mods the panel with: Yahoo's Tim Converse Google's Adam Lasnik Windows Live's Eytan Seidman Ask.com's Vivek Pathak Q: For promoting a new web site, you run into problems with the sandbox or trustbox. What is more trustworthy, etc....

Meet the Crawlers

I probably covered or sat on the Meet the Crawlers session dozens of times. So not sure how much new stuff you'll get out of me from this panel. This used to be the go-to panel, until people realized the...

Keynote: Danny Sullivan

He starts off with some jokes, I think people giggle to be nice. ;-) He explains that January 2005 was a huge month. With the CES, Google, Yahoo, etc. were there and it made him think that it is not...

Search & Regulated Industries

The room is so empty right now, modding is J. Rohrs. Heather Frahm, co-founder, Catalyst on-line She showed an example of a high cholesterol paid search ad, by pfizer. She shows examples of the ads, who uses what text and...

Link Baiting & Viral Search Success

This session is moderated by Detlev Johnson who is Director of Consulting for Position Technologies. Detlev begins by welcoming people to the session which aims to shed some light on what link baiting and online viral marketing is, and more...

CSS, AJAX, Web 2.0 & Search Engines

Shari Thurow from Grantanstic Design CSS is an html addition allowing webmasters to control design, placement of elements, etc. You can use it to change the look of a site very quickly and easily. It also decreases the download time...

Buying & Selling Links

This session is moderated by Danny Sullivan, who runs Calafia Consulting and Search Engine Land. Danny kicks off by welcoming everyone to the session which covers the process and ethics behind buying and selling links for SEO and/or traffic reasons....

Linking Strategies

This session was contributed by Amy Edelstein of Ascent Copywriting. It’s 8:50 am, just before what’s meant to be Danny Sullivan’s first moderated session this morning on Advanced Linking. But frankly, all the buzz over double espresso and avocado tofu...

Dealing With Affiliates (Pepperjam & Performics)

Jeffrey K. Rohrs is moderating this panel, a new panel for SES. Anton Konikoff from Acronym Media is up first. He starts off explaining that he is a fan of affiliate marketing. They have a brand new affiliate program, they...

Search Arbitrage Issues

This session was going to be moderated by Jeffrey K. Rohrs, although due to a delayed flight, Tim Daly filled in for him. Tim from Sendtec gives a brief description of Search Arbitrage, where PPC advertising is purchased for the...

Social Search Overview (Google Custom Search Engine, Yahoo Answers & MyWeb, Flickr, & Ask.com)

Chris Sherman is the moderator of this panel, the room is very empty. Why? Maybe because it is the first session of the morning or maybe because people assume it isn't a big deal, when it is. Chris puts up...

Mobile Search Engines

Mobile Search Engines Moderated by Danny Sullivan. I cam in a little late because Danny lied at the end of the last session and said we had a half hour break. His fault. :) Anyway, Paul Yiu from Yahoo! was...

Beyond The Single Site Mentality

Detlev is modding up this session. I may leave this session early, to prep for the Search Pulse podcast at 7pm (EST) at WebmasterRadio.FM. Bill Hanekamp from Microsite.com is up first. He said he is a fan of micro sites...

Bot Obedience Course

This session is moderated by Detlev Johnson, who is the Director of Consulting for Position Technologies. Detlev starts off by explaining that the session will cover how to help the search robots index your site and also keep out the...

Mobile Search Optimization

Mobile Search Optimization Moderated by Danny Sullivan Jason Prescott from Red Door Interactive. Talks about some stats related to mobile. By 2010, over 300 million will be using mobile phones and PDA’s. The five big verticals of mobile: Consumer Package...

Earning Money From Contextual Ads

Rebecca Lieb is modding up this panel. Jennifer Slegg, JenSense.com, Jenstar, etc. is up first. - Use titles effectively, a basic SEO principle, applies here - Use meta tags, there is evidence that they influence your contextual ads (both keywords...

Getting Traffic from Contextual Networks

Getting Traffic from Contextual Networks Moderated by Detlev Johnson from Position Technologies. Unfortunately there are only about 30 people in the room…must be another session that is drawing lots of folks. Detlev introduces the concept of contextual advertising, and advises...

Duplicate Content & Multiple Site Issues

Jon Glick from Become.com to present Beyond Ink's presentation. Duplicate content can be multiple homepages on different URLs. Different links to several different URLs and dynamic URLs. Search engines want one copy of your content, not duplicate pages. You can...

Domaining & Address Bar-Driven Traffic

This session is moderated by Andrew Goodman, who is the founder of Page Zero Media. Andrew starts off the session and mentions that it doesn't appear to have pulled in a large audience compared to the other sessions, although it's...

Bulk Submit 2.0

We seem to be starting a bit late... Some technical difficulties with Google's presentation. I offered my VGA to HDMI cable for Amanda's Mac to connect to the projector. Now they can begin. I seriously wonder where the world would...

Keynote: Jason Calacanis & Danny Sullivan

As we were elevated up towards the keynote ballroom, the presence of a higher force was there. (ok, scratch that). But there were tons of people waiting for the ballroom's doors to open to let us in to the keynote....

Video Search Optimization

Video Search Optimization Yesterday, I missed the coverage of the first panel of the week, due to various reasons. However last night at the SEMPO meeting, I saw my good friend David Carberry from Advertising.com, and he said he could...

ClickZ Forum: Advertising In Social Media

This session is moderated by Rebecca Lieb, who is the Executive Editor of The ClickZ Network. Rebecca Lieb starts off the session with a brief introduction on how social media has come from a "geeky medium" into the mainstream. Today's...

Ad Testing: Research and Findings

Ad Testing: Research and Findings Moderated by Andrew Goodman Came in a couple minutes late during Anton Konikoff from Acronym Media’s presentation. He is speaking about advanced topics with testing. Covering the fundamentals of ad testing: where can you test?...

Working with Ad Agencies

Working with Ad Agencies Moderated by Danny Sullivan. The idea behind this session is to try and cover ways for specialized marketers to communicate with Ad Agencies. Janet Driscol Miller, from searchmojo. She gives an overview of how they have...

Putting Search Into The Marketing Mix

Andrew Goodman is moderating this session, he gives a nice intro - and says we are currently missing one of the speakers. Kelly Graziadei of Yahoo is up first. Yahoo has spent a lot of time and money in research....

Ads in a Quality Score World

Ads in a Quality Score World Moderated by Danny Sullivan. “It used to be so easy with the ads…pay the most money and you get the most clicks. Now it’s like there are black boxes everywhere, controlling things. How do...

Drive traffic to your site with Google

One huge Googler panel, seriously. With Jessica Ewing, Venessa Fox, Shashi Seth, Adam Lasnik, Paul Botto and Amanda. Hope it is not boring... ;-) The Googlers joke around about starting late. Vanessa offered to dance on the table. Adam recommended...

Compare & Contrast: Ad Program Strategies (Google, Yahoo, Microsoft)

Detlev Johnson is modding up this session. He introduces the show to this audience. And then explains the session at hand. Brad Geddes (aka eWhisper) is up first, from LocalLaunch, asks people to turn off their cell phones. Google AdWords...

SES Chicago '06 Today - Live Coverage

Today begins the first day of SES Chicago 2006. I arrived yesterday and we are all excited for the event. Again, our live coverage schedule is posted and so are the details of those contributing towards the coverage. So expect...

Chicago 2006 Conference Schedule Posted

I just posted our coverage schedule for the Chicago Search Engine Strategies conference here. As you can see, we have two new names to add to the crew working on this coverage for you. As usual, we have Chris Boggs...

SES Chicago 2006 Quad Coverage Schedule

Search Engine Roundtable SES Chicago 2006 Quadruple Coverage Monday - December 4th, 2006 Times 9:00am - 10:30am 11:00am - 12:30pm 2:00pm - 3:30pm 4:00pm - 5:30pm Barry Schwartz Chris Boggs Kim Krause Robert Kerry Compare & Contrast: Ad Program...


To subscribe to the Search Engine Roundtable, click here