44% Say Social Search Signals Don't Improve Search Results

Jun 9, 2011 • 8:07 am | comments (2) by twitter Google+ | Filed Under Social Search Engines & Optimization

social search results poll resultsLast week we ran a poll asking Are Search Results Better With Social Ranking Signals?

We now have over a 100 responses and I wanted to share those results:

  • 44% said social search signals do not improve search results
  • 29% said they are not sure if the social signals improve search results or not
  • 27% said social search signals do indeed improve search results

I am pretty confident that Google and Bing have tested the quality of those search results with social ranking factors on and off and have shown that they do improve search quality. But this is the perception of webmasters and SEOs.

Forum discussion continued at Sphinn.

Note: This story was written earlier this week and scheduled to be published today.

Previous story: Search Query Reports Directly In Google Analytics


Jaan Kanellis

06/09/2011 10:06 pm

Very surprised at these results.


06/17/2011 06:43 pm

"Social" signals are easy to spam, as Google discovered last fall during the Google Places debacle. (See "http://www.sitetruth.com/doc/placesspam10.pdf").  During the months that Google weighted "places" results heavily, industrial-strength SEO social spamming warped search results severely.  It was a humiliating period for Google.

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