SMX Israel: My Two Presentations On 2013/2014 & Predictive Search

Jan 2, 2014 • 8:59 am | comments (16) by twitter Google+ | Filed Under Search Engine Conferences Coverage
 

SMX Israel 2014I and my volunteer advisor team have been working incredibly hard on putting together an awesome SMX Israel on January 26th in Jerusalem. The agenda is complete and the speakers are 95% finalized.

I have personally drafted my presentations for the presentations I am giving, including a morning keynote and then a normal panel in the afternoon. John Mueller, from Google, will be speaking on several panels on the webmaster/organic side. We have Daniel Waisberg from Google UK talking about Universal Analytics. We have Eitan Reisel from Google Tel Aviv talking on YouTube ads. Plus we have a ton of awesome speakers lined up, with some new and interesting sessions.

Like I said, I drafted my presentations yesterday and I have never been this excited to talk about the topics.

My keynote, named Most Significant Changes In Search Marketing & Where We Are Headed, I have almost 50 slides in 30 minutes. I will be smashing through the most significant changes on the organic and paid side of search in 2014 and then giving you some future thoughts on what you, as a webmaster, marketer, etc need to worry about in 2014. If you want to catch up on everything in 30 minutes - this is your chance. The point of this is to set the stage for the awesome presentations and tips the other speakers will be presenting - I will cover an overview of it all, to wet the audience's appetite.

My presentation on Predictive Search, I think, it the future of search down the line. We will have three speakers, Gil Reich on Google Now, Ari Nahmani on Apple Siri and myself on Google Glass. The platform of how predictive search is presented is one piece of this panel, i.e. how Google Now, Apple Siri and Google Glass shows you the search results even before you search. The key, in my opinion, is to demonstrate how publishers, marketers and webmasters can think about getting their content ready for being shown in predictive search in these platforms. Reactionary search - that is easy. Heck, contextual search is also easy. Let's go beyond and think about predictive search.

Here is a teaser to get you to sign up for SMX Israel. Really, if you are anywhere in the region, it will be well worth the trip.

SMX Israel slides

Forum discussion at Google+.

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Comments:

Alexander Hemedinger

01/02/2014 02:21 pm

Shame I can't fly out there, I am sure it's going to be well worth it!

JustConsumer

01/02/2014 03:00 pm

" ... and myself on Google Glass " What is your experience with Google Glass ? Did you finally launch at least one useful app ? Where is it possible to see it ?

Barry Schwartz

01/02/2014 03:01 pm

We built many apps, here are some http://www.rustybrick.com/glass.php Why are you always so nasty?

JustConsumer

01/02/2014 03:17 pm

You wrote : " My presentation on Predictive Search ... on Google Glass " Which one from these 4 apps is related to Predictive Search, you're looking to talk about ?

Barry Schwartz

01/02/2014 03:19 pm

Jewish Guide For Glass is one. But I explain in great detail about it at my presentation on January 26th. It is not just apps, but Google or Apple and the databases of content they use. But you know that, you are smarter than everyone else in the space.

JustConsumer

01/02/2014 03:27 pm

I can't find anything related to Predicitive Search, according to this : http://www.rustybrick.com/glass-jew.php I just want to understand, what your speech will be based on - real life experience or imagination.

Barry Schwartz

01/02/2014 03:29 pm

real life experience.

JustConsumer

01/02/2014 03:33 pm

Then it would be nice to see some evidences of its (experience) existence online, before going to Israel.

Barry Schwartz

01/02/2014 03:33 pm

We both know you are not coming to Israel even if I shared that. Stop giving me a hard time because you are bored.

JustConsumer

01/02/2014 03:39 pm

Perfect argument for the Marketing(!) conference organizer ... ))

Barry Schwartz

01/02/2014 03:41 pm

It is true. I have Google Glass, I know how to build apps for it, I know how Google shows predictive search features within it and I will demonstrate all of it. I bet you never went to a large search conference in your life.

Gab Goldenberg

01/03/2014 09:50 am

I can't click through to see the presos...

Barry Schwartz

01/03/2014 11:02 am

Because I'm not showing them until the event.

JustConsumer

01/03/2014 12:57 pm

This is new Marketing strategy by Barry Schwartz. It calls "Believe it and buy it. Don't give me hard time otherwise".

Barry Schwartz

01/03/2014 12:58 pm

Why would I share my presentation before I present it? No one does that.

Thomas

01/03/2014 07:21 pm

Sweet, my boss got the Ok for Glass, he let a few of us try them in the office, pretty slick, but I had never thought of the building apps part. Cant wait to see what you have in the presentation for us, thanks Barry.

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