Google AdSense Publishers Blaming Government Shutdown For Earnings Drop

Oct 2, 2013 • 8:36 am | comments (14) by twitter Google+ | Filed Under Google AdSense

Government ShutdownA WebmasterWorld thread has Google AdSense publishers complaining about a decline in AdSense income starting yesterday. Some are blaming the decline in the government shutdown happening right now in the United States.

One publisher asked the question, is it possible?

My earnings for the past weeks are doing well but I'm concerned about the government shutdown in the US as most of my visitors are coming from there. Will it affect our revenue?

Well, if there are hundreds of thousands of people who are home, not at work, who normally would spend a lot of time visiting sites and clicking on ads, who are not doing that - then yes. But how much of an impact can that really be with this shutdown?

Of course, there can be other reasons.

Yes, if your site caters to government related content that a government worker who is currently not working would normally access, then you'd have a problem...

But one publisher said, it can be a budgets thing. Last week, companies could have been looking to use up their third-quarter budget.

Forum discussion at WebmasterWorld.

Image credit to BigStockPhoto for white house image

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10/02/2013 12:49 pm

Sure the shutdown will impact both: traffic and revenue. Up to 1mio of people don't browse from their working place. This is a lot.

Stuart David

10/02/2013 01:48 pm

Start of Q4 would be the overriding factor, ecpm is usually high end of Q3 then low start of Q4 (usually start of any given month can be lower), but obviously comes in strong soon enough. Totally agree with your point about less people at work though and sector adjustments, that'll have a dent on traffic no doubt.

Palla Ramarao

10/02/2013 01:59 pm

I don't understand how "home" users will affect decrease in earnings. Only if some "Adwords" advertisers are getting revenue from gov funds, then it may have impact. So indirectly it effects. Anyhow, this will impact large revenue getters. For small publishers like less than $200, this will not have any deepened impact.

Chris Beasley

10/02/2013 02:25 pm

I've been collecting advertising revenue since 1999 from various internet ad platforms. There is a fact with advertising that apparently these complainers have never picked up on (then again, they're posting at WMW, a place not well known for logic). Ad revenue ALWAYS drops at the end of each month, at the end of each quarter, and at the end of each year. Why? Campaigns end. Advertising campaigns end monthly, quarterly, or yearly, and new ones don't immediately start back up. New quarter drops have been happening since the dawn of advertising. I don't work in TV but I imagine it is the same there. Often companies have new campaigns ready to go, but other times they don't, maybe they need to think about it more, maybe they're waiting on a new creative, maybe they're waiting to coincide it with a new product launch, whatever the reason, there is always a quarter end blip.


10/02/2013 02:59 pm

Strongly agree. I also see advertising revenue slump at beginning of quarters. Yesterday was the beginning of Q4.

Jonathan Morales

10/02/2013 05:09 pm

This is very true. I'm on both sides of the spectrum, running my own advertising revenue websites and offering PPC for clients so I agree with you. If only I could just get my advertising revenue to pay my bills like so many successful people have done it.


10/02/2013 08:44 pm

every month adsense revenue going down. you can get 100 clicks, each for 1 cent, etc. they also constantly decreasing your revenue and on questions why it happens, send you to their academy website. When problem exactly on their side.

Morgan Akchehirlian

10/03/2013 08:26 am

Yes this is one of the reason that I stop using Google adsense at all. Google adsense revenue is far too slow. Google policies keeps changing.I have to disallow all ads to open it on my browser.So many things that makes me and many other users tired and let them leave Adsense.


10/03/2013 12:23 pm

google losing their positions. It funny what they not understand it. Huge inet tv show - how big search monster killing themself.


10/03/2013 12:53 pm

not always. in adsense it happen all times, revenue going down month by month.

Stuart David

10/03/2013 03:46 pm

I'm not sure they are losing their positions but sometimes you do think of the adage 'Too many cooks spoil the broth'. when you review some of the changes being made


10/03/2013 10:16 pm

i not see any changes for good. lot of news, but in reality they going down. adsense less money, organic serp going down, good sites going down, good services going down. what going up??? explain us. few days ago they lost one billion of visitors per year, when ios7 made bing default search engine for example.


10/04/2013 04:47 am

Government shunt down in USA will b blamed for every changes in in people's way of life even if it has no bearing in the financial state of the people concerned. Because they must be a reason for everything

Alex Zorach

11/05/2013 03:52 pm

I noticed no impacts to any of my sites, including RateTea and My traffic has been growing and it continued to grow at about the same pace during this time period. What I do notice these days, every month, is that my revenue falls off at the beginning of the month. It's the CPC, not the amount of pageviews or click-through-rate. I suspect that this may be explainable by companies that have advertising budgets that they are looking to use up by the end of the month. It's just a theory though...I don't really know what explains it.

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