SEOs Mixed On Fearing Google's Knowledge Graph

Apr 22, 2014 • 8:17 am | comments (7) by twitter Google+ | Filed Under Google Search Engine Optimization

Google Knowledge GraphLast month, we created a poll asking if you fear Google's knowledge graph.

The reason was surrounded around the news of Google's Singhal around the swiss army knife analogy and if that is Google's true intent. Go read up about that if you do not know what I am talking about.

In short, the SEO space is kind of mixed on their feelings of fearing or being scared of Google's end goal with the Knowledge Graph.

Most said, 45%, that they do not fear Google's Knowledge graph but 17% said they sometimes do and 37% said they do fear it. So 55% do fear the knowledge graph on some level and 45% said they do not.

Here is the pie chart:

fear google knowledge graph

Disclaimer: Please see my poll disclaimer post before coming to any conclusions on these results.

Forum discussion continued at WebmasterWorld.

Note: I am offline today and this post was pre-scheduled to be automatically posted. So if I am delayed in responding to issues or comments, I apologize in advance.

Previous story: Daily Search Forum Recap: April 21, 2014


Matthew Marley

04/22/2014 01:58 pm

If this is anything to go by then we have nothing to fear for a while!

Yo Mamma

04/22/2014 04:26 pm

Why not do a poll and nice pie chart on what your reader feel about the quality (or lack thereof) of Google's SERP's


04/22/2014 07:53 pm

I fear and hate anything google does that pushes down or detracts from organic results. I wish google would stick to being a search engine and stop competing with websites on content.


04/23/2014 09:46 am

and link at this "knowledge graph" is expired. New "high quality google". They need to remove organic serp and provide to everybody such answers with lot of adwords ads. It new google way to make more money.

Stephen Morley

04/25/2014 11:09 am

Fundamentally, people visit search engines to find information. If they can get that information right on the search results page, without having to assess the rest of the results and click through to a third-party site, then the search engine is serving their needs better than it would be otherwise.


05/21/2014 06:36 am

I agree, but essentially this information is drawn from website content; if websites don't get the benefit of a visitation (loss of chance of conversion/advertising benefits etc.) won't this lead to less or poorer information by removing the incentive to create quality content in the first place?

Stephen Morley

05/22/2014 10:16 am

A full article can go into a lot more detail than a small sidebar on a search results page, so that's still the incentive to create quality, in-depth content.

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