How Much SEOs Spend On Education & Learning

Apr 19, 2011 • 8:20 am | comments (8) by twitter Google+ | Filed Under Search Engine Industry News

seo edu spend graphA few months ago we ran a poll asking SEOs how much they spend on SEO education. With over 200 responses, I wanted to share those results with you now.

The results are literally all over the place. Many spend well over $2,500 annually while many also won't spend a dime on education.

Here is the break down:

  • 25% Spend $2,500 or More
  • 24% Spend $250 - $999
  • 23% Spend $1 - $249
  • 14% Spend $1,000 - $2,499
  • 13% Spend Nothing

I am not surprised by these results, in all honesty, I had no idea what to expect.

Forum discussion continued at Search Engine Watch Forums.

This post was written earlier and scheduled to be posted today.

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04/19/2011 12:51 pm

Would like to see this type of poll extended to a much larger population. 200 is really too small to draw any conclusions and probably why your poll results are all over the place.

Nick Stamoulis

04/19/2011 01:52 pm

It also might be skewed based on what they believe "education" entails. Does it mean you went to a workshop or a conference? That might cost a lot more. Is reading blogs and white papers enough? That's a lot of cheaper.

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04/19/2011 02:49 pm

Thanks for sharing such a informative content. The given facts and figures and their representation is awesome.

Syed Khaled Hussaini

04/19/2011 03:56 pm

Good point. Another thing to consider, especially in SEO - is the time spent as we all know TimeIsMoney. I know a person who spends hours and hours reviewing forums, blogs and such and has usually less time left to implement it and he is been at it from couple of years now. If you spend an hour a day and earn $60/hr, you are spending over $20k yearly and probably not even realizing it.

Craig Desmarais

04/19/2011 05:46 pm

I think it depends on what level of experience, personal motivation and financial resources that you have that will contribute to what category you fall into. If you are more experienced then chances are you know where to find the information you need where as people newer to the industry may feel they need to be more formally trained.


04/19/2011 07:22 pm

Time for a real audited and accredited SEO courses, degrees and certifications. Would help the industry and help filter out real folks from the noise.


04/19/2011 11:19 pm

I did like to see a comparison to amount spent to what levels seo they are performing. We easily spend well over 2,500 per year on education for our SEO consultants. Typically we spend 10% of venue made from SEO for education, expos and R & D.

Keith Gilmore

04/22/2011 03:32 pm

Unfortunately, since it is not in our natural mentality to consider time being a currency as much as we do the cash being pulled out of our wallet, we don't end up guarding our time and more carefully watch the amount of time we spend on education, which means we end up not valuing our time as much as we should, so we spend as much or more, wasting time or giving more to a client than we ever should :( (I say this all from a 1st hand basis - but on the road of improvement :).

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