Building Links For Seasonal Web Sites

Apr 7, 2011 • 8:17 am | comments (7) by twitter Google+ | Filed Under Link Building Tips & SEO

linksThere are some products that are sold seasonally, some even for a very short period of time.

People who sell snow shovels normally sell it only for a few months. People who sell school supplies normally see spikes just before the schools open. Even with religious products, before holidays you see spikes in sales for different products. This kind of reminds me of when I went Sukkah shopping for a Jewish holiday. Anyway...

The question one SEO has in a WebmasterWorld is should you be doing link building differently for seasonal web sites. Sites that sell only that specific product at a specific time period.

Martinibuster, a leading link building expert, replied to this SEO saying, "I don't think that seasons play a role in enough niches where something like that might be part of the algorithm. I've acquired high quality relevant links out of season with no problems. It wouldn't surprise me if someone else posted that their experience is different."

Hoople, someone who has experience with seasonal sites, chimed in as well and laid out his complete strategy for building up seasonal web sites. You can check it out in the thread.

This is a good question. Would Google suspect that links would increase to seasonal sites around the time or before the time of that season? If links do not increase or increase on off-peak times, would that look bad. Some say no.

Image credit to Wendell on Flickr.

Forum discussion at WebmasterWorld.

Previous story: Some Google AdWords Advertisers Can't Go Home


Chris Kirkham

04/07/2011 10:25 pm

Would writing a comment that had nothing to do with a post look bad? Some say no.

Link Building Services

04/08/2011 05:10 am

We are working on a website which deals with Calendar's , again a seasonal site with much of the traffic coming from year end to first quarter of a new year. We are able to generate quality and relevant links during non seasonal time too and this continuous work helps in retaining the top positions.


06/23/2011 09:31 pm

This is really good article on link building and also unique one tp read. Link building is complex work to do but it will give you better result. Thanks for sharing such a exceptional information with us. link building service

Kathryn McDwell

07/12/2011 07:57 pm

Yeah! Seasons have nothing to do about niches! You can be successful at link building if you post things which are related to the topic. You may create a good conversation if your content is juicy and the tipping point may come anytime.  

SEO Professionals

08/02/2011 04:15 pm

Everyone knows that the more links you have pointing to your website, the higher up in the search engines you will climb. For experienced internet marketers, finding links is not a problem; they have developed relationships and exchanged links before, so they know exactly what to do, but for the new internet marketer, building links may be a bit of a challenge, but it doesn't have if you go back to the basics of link building.

social media agency

10/10/2011 12:02 pm

Hi, I absolutely agree with you.  Link building is one of the best services in SEO. To create the permanent and generate the backlink link building id the most usable services.


04/30/2012 12:40 am

I run a Real Christmas Tree website delivering next day to the UK, my problem is google traffic stats are monthly in arears, try advertising my product out of season, 'you are starting to early' Googles latest update gives much more weight to social media, are you going to FB like my site or product in May? what do we tweet about ??

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