Google Webmaster Tools Search Queries Impression Data Drop?

Feb 11, 2014 • 8:25 am | comments (54) by twitter Google+ | Filed Under Google Search Engine Optimization

Google Webmaster SEO ReportThere are many reports both in the Google Webmaster Help forums and WebmasterWorld reporting major drops in the number of impressions reported within the search queries report in Google Webmaster Tools.

One webmaster said:

It is showing 50% drop in impressions & clicks at search queries report. Whereas, my actual traffic is improving. Any idea is this some kind of bug or Google doing some kind of changes.

It seems a lot of webmasters are noticing the discrepancy in the Google search queries report. A preferred member responded, "I can confirm the drop too, across multiple sites. It looks like a glitch."

I am personally not able to replicate it on my Google Webmaster Tools accounts but it does seem to be a somewhat widespread issue.

Do you see this issue in your account?

Forum discussion at Google Webmaster Help and WebmasterWorld.

Update: On February 13th, Google told me, "It should be caught up again soon -- hopefully in a few days."

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Stuart David

02/11/2014 01:28 pm

Defo a drop, also an update recently, numbers and ranks have been jiggling around like crazy


02/11/2014 01:36 pm

I'm seeing what many others have reported -- no data since Feb 6, and that day looks like partial data.

David Iwanow

02/11/2014 01:46 pm

The example referenced in GWT forum looks like he got hit by a panda style penalty for onsite spam, but yes I can see some drops on a handful of my affiliate sites but doesn't appear to be linked to a shift in traffic just yet.

Barry Schwartz

02/11/2014 01:47 pm

Yea, it is kind of fun to read.

Vanessa Fox

02/11/2014 02:54 pm

This is a display bug that is is apparent for most sites right now. Google is on it and I expect it should be fixed soon. If you're alarmed, you can compare your analytics data for the 6th to ensure you don't see a similar drop there.

Search M.D.

02/11/2014 03:13 pm

That's pretty interesting because I was almost about to flip out myself yesterday when I notice the impression skid in Webmasters Tools. But after checking Analytic's I did not notice a decrease in organic traffic. I guess its probably some bug?

David Iwanow

02/11/2014 04:13 pm

I know but the problem is that many people reference that as an example when it seems more dumb luck by the poster that he was describing showed some similarities. It's once in a while like this one that I Google Forum links are off the mark, but the WMW discussions are always appreciated as they are right on the money and very open and helpful for most readers.

Chris Ainsworth

02/11/2014 05:04 pm

Snap. There's multiple reports of this. I've seen it across various profiles.

Takeshi Young

02/11/2014 06:41 pm

I am seeing the same thing, starting around 2/5-2/6, across multiple sites.

Soumen Sarkar

02/11/2014 07:32 pm

I have seen a 50% drop on the 02/06/2014 stats... That is the last day of data that I see on the charts... I am still waiting for the next days data to show up on Webmasters. Actual Traffic on my website has not changed.

Anoop Srivastava

02/12/2014 05:02 am

Yes, i have also find approx. 50% drop in impression(Google Webmaster) but actually the traffic is improved in Google Analytic Account.

Manveer Singh

02/12/2014 07:25 am

yes i have also facing this problem my website traffic is improved in Analytics while i measure it on webmaster tool showing down impression and clicks.


02/12/2014 12:05 pm

45% drop to be exact.

ashutosh rajput

02/12/2014 12:53 pm

Google will die......... soon......daily update daily update


02/12/2014 01:30 pm

reporting of queries and the graph is stopped on Feb 6. not further data. and it seems on Feb 6 it has only some partial data. I thought it's only me...

Kenesu Macharia

02/12/2014 02:20 pm

Seen the exact same thing but my organic search traffic is still up.


02/12/2014 03:14 pm

Has there been any sort of response from the big G?

Brad Stone

02/12/2014 04:37 pm

It appears that Vanessa Fox made a comment below, that Google is aware of the problem and is on it. Vanessa, it would be reassuring to know how you know they are on it.

Rajesh Kumar

02/12/2014 04:41 pm

correct :)

Patrick Reinhart

02/12/2014 04:43 pm

Having the same issue on our sites over here. Saw a big dip on the 6th and still haven't gotten an update. Looks widespread, so I am sure Google will have it fixed shortly. And hey, if they don't, then we all have the subject for our next article.

Rajesh Kumar

02/12/2014 04:44 pm

Yes, here is my snapshot....

Paco Arroyo

02/12/2014 06:28 pm

I'm running to websites, and I see the same drop on both sites since Monday, what;s going on Mr. G?


02/12/2014 08:32 pm

I am seeing the same issue for our sites.

Jeff Chance

02/12/2014 09:15 pm

Same here as well. Let's hope this isn't " Not Provided 2.0. "


02/12/2014 10:02 pm

I definitely saw the dip as well.


02/13/2014 02:56 am

Same here. Seems there's a sudden spike in impression for the day referred then drops. The horror part is that the data's are delayed (correct me if I'm wrong) for about a week for search queries. until now - still no update and the data stop last friday (Feb 7)


02/13/2014 03:50 am

Indeed no data on Search queries since last Feb 7 or even Feb 6 on some of my websites

Ahh Mir

02/13/2014 04:30 am

Since Feb 6 nothing happening anymore, I hope Google will have this fixed soon.

Sunilelango Danabalan

02/13/2014 04:59 am

After Feb 6 there is no search query available... Hope it fixed soon..

Jitendra Vaswani

02/13/2014 05:08 am

same here too

Tamara Meier

02/13/2014 12:56 pm

Same - about 50% drop shown on Feb 6th for a number of sites across unrelated verticals, and then no updates since then. Slightly lower drop in queries shown via Google Analytics / SEO / queries - but again, 0 data after. Other factors are, or have been still reported in WMT, like 404s, structured data reports, etc.

Tamara Meier

02/13/2014 12:57 pm

Or groundwork for moving _all_ GA users to a paid model...

Brad Stone

02/13/2014 06:45 pm

Just noticed that Google updated impressions and clicks for Feb 7th. Looks like they are coming back to normal.


02/13/2014 07:30 pm

My traffic is now showing for 7 Feb but there must be some missing data because it's reflecting about where it should for that day and the 6th is showing a huge drop in traffic that didn't actually happen according to google analytics.


02/14/2014 07:37 am

It just updated from Feb 6th to 8th! Added 2 days but it is 4 days behind yet!

Subhash Prajapati

02/14/2014 04:09 pm

I also face this problem that GWT drops the impression & clicks in search queries report as 6 Feb GWT show very low impression and clicks and Google Analytic is just opp. that. On the same date 6 Feb analytic show more traffic other days and GWT show very low..Google updating any thing?

Gracious Store

02/14/2014 10:46 pm

The impressions and click through rate in my GWT stalled since the beginning of this month


02/16/2014 07:16 pm

Same problem :(


02/17/2014 11:33 am

Our statistics in WMT show a gradual drop from as early as 01/17/14. Anyone else experiencing this drop for several weeks?

Joanna Buck

02/18/2014 04:53 pm

We have had a HUGE increase in impressions from the 14th Feb, but not followed through on clicks and conversions. having looked at the search query report it looks like some type of automated search query is running ....anyone had anything similar?

Vanessa Fox

02/19/2014 04:11 pm

(Note that the missing 2/6 data doesn't appear to have been recovered, so data for that day only will be approximately 25% - 30% too low.)


02/21/2014 08:17 am

Hi, my name is Franco - From Italy. Excuse me, my english is not good. I'm a Seo Specialist: 120 website. Webmaster tools show more than 50% drop in impressions & clicks. Many sites disapperead from SERP but traffic improve. It's so strange. GWT stopped on 2/16.

Helga Mola Soler

03/01/2014 10:42 am

from 6k impressions down to 12 gradually in the last 5 days..

Lauren Gonzalez

03/03/2014 09:19 pm

Still seeing a huge drop in impressions and clicks for all of February. While there was a minor rise in the data starting February 23rd, it's nowhere near where it was.

Colby Phillips

03/06/2014 07:51 pm

We had a big increase in organic traffic at the end of January (as measured by GA) which is still sustained, but then saw the impressions fall to almost nothing the first week of February, where it still remains.


03/08/2014 07:44 am

I see a large number of loca

Jordan J. Caron

03/08/2014 07:46 am

I haven't looked at this in months. I did now and was alarmed to see a large amount of impressions. Yet a low number of clicks for all the local search terms I rank well for. We're talking a 3% CTR for terms I rank in the top 3 for! Nice to hear it's a glitch.


03/10/2014 09:56 am

One of my clients the bug is still not fixed! When is Google up-to-date?

Arjan Bakker

03/10/2014 09:58 am

Here a screenshot , it seems the bug is still not fixed


03/25/2014 09:36 am

Hi Barry, Please tell Google...we are waiting to fix that crap...


03/30/2014 03:14 pm

So glad it's not just me!


04/02/2014 06:42 pm

I'm seeing same thing, a huge increase in impressions but not corresponding increase in click through rates, its odd!

Dan Cave

04/17/2014 03:23 pm

Are people still having this issue?

Jason Killion

04/18/2014 11:43 am

yes, I am having this issue last 10 days. Meanwhile my actual ranking is staying the same and I am getting even more traffic than before and actual traffic is growing every day. However, impressions in webmaster tools are dropping down like a crazy. Seems like a bug to me.. Anyone else has this issue as well?

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