PlugRush Adult Ad Network Might Harm Your Google Rankings

Dec 26, 2013 • 8:25 am | comments (14) by twitter Google+ | Filed Under Google Search Engine Optimization

PlugRush LogoAs I said, Googlers were spam fighting over Christmas and it is interesting to see Matt Cutts chime in on the forums. In fact, I believe he is most active in the Google forums on holidays.

That being said, one adult site complained on Christmas day that his site no longer ranks. He posted his complaint in the Google Webmaster Help forums. Google's John Mueller responded quickly saying:

It looks like your site sometimes does a redirect for users, but not for Googlebot. This is considered cloaking, and against our Webmaster Guidelines.

But Dimita, the site owner, was not intentionally cloaking. But the site was indeed redirecting users and not GoogleBot. It seems like a hack.

Matt Cutts, Google's head of search spam, came in shortly after and dropped a hint that it might be related to PlugRush, an adult ad network and traffic program. Matt said:

Hmm. Were you using something like PlugRush? You might look into mobile redirects.

It took me some time to figure out what PlugRush was because if you Google it, the web site does not come up. Showing that PlugRush itself is penalized by Google.

So it seems like if you run an adult site and want Google traffic, it might make sense to look into what is going on with PlugRush, if you are running it.

Forum discussion at Google Webmaster Help.

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12/26/2013 02:13 pm

Googling PlusRush brings up plenty of their sites for me.

Alexander Hemedinger

12/26/2013 02:53 pm

Well if I ever invest in an adult website, this is good to know lol!


12/26/2013 03:05 pm

What is most concerning is how Google appears to be targeting sources of niche traffic. By targeting these types of traffic sources, and penalizing them, it leaves end users more dependent on search. Such trends clearly raise anti-competitive concerns.

Fat Panda

12/26/2013 05:59 pm

You really should fact check better, this article is a load of b.s.. PlugRush is indexed, learn to use Google please. Also Matt doesn't say that your site will be penalized because of PlugRush, he says to look into mobile redirection. Check your facts please!


12/26/2013 06:13 pm

It doesn't seem like owning an adult site and then relying on Google for traffic is a very smart business move.


12/27/2013 05:19 am

If plugrush is indexed, then why it is not showing the results with the site query


12/27/2013 03:26 pm

It's obviously not Plugrush itself, it's the mobile redirects (which many non-porn sites do for extra income).

Gracious Store

12/28/2013 02:58 am

I don't know what is plugrush but I suspect that there are some kind of cookies or what ever that one could unintentionally install in ones computer that cause some of these redirects.. In the recent time I get a lot of redirects from websites that I list expect to get such redirects from. I thought these might be some cookies I unintentionally down loaded during some software updates. Unfortunately most software updates are loaded with stupid junks that clutter your hard drive and they keep pooping up in one way or another

Fat Panda

12/29/2013 10:37 am

It is for me. You must have the retarded version of Google.


12/29/2013 02:40 pm

ah yes you should rely on social media instead. makes total sense.


12/31/2013 09:27 am

My site was penalized at start of December for using PlugRush and their Mobile Redirects. After I clean the theme and other things around, I've sent a reconsideration request, but that was denied. After reading this, it seems like I know why... Sucks, PR was one of the best adult advertising companies out there, and no, they don't use cookies to install things on your computer - just Redirects all the mobile traffic to specific sites

01/08/2014 06:35 pm

Good question Rahul, Well! everybody know "Iframe" is not indexing. Plugrush provide "iframe" script for their publisher what make cloaking. user jump another that google bot can't following. hope you got it. thank you :)

El Ray

01/20/2014 12:16 am

i get the same result Alex-Dark. so it is plugrush what gives us the clocking problem? i though its another ads network. xxxtraffic or something.


06/11/2014 10:57 am

I had the same issue. I removed plugrush first and add no changes. I decided to remove all ads now and see what's happen. I think it is maybe juicyads or exoclick

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