Bing Influences Many SEOs To Use Meta Keywords Tag

Oct 13, 2011 • 8:09 am | comments (6) by twitter Google+ | Filed Under Bing SEO

meta keywords pollAbout a month ago, Bing confirmed they use the meta keywords tag as part of their many ranking signals.

As we said then, Yahoo did also. Most SEOs I know, at least in the publishing business, don't bother with the meta keywords but according to my poll, most will again.

So we ran a poll and have over 300 responses, they said:

  • 48% will now use the meta keywords tag
  • 30% will still not use the meta keywords tag
  • 19% said they might, depending on how much free time they have
  • 3% said "other"
Forum discussion continued at WebmasterWorld.

Note: This story was written earlier this week and scheduled to be published today.

Previous story: Daily Search Forum Recap: October 12, 2011



10/13/2011 02:48 pm

I started using meta kewyords awhile ago when I noticed my bing traffic had been growing. We now get 30% of our traffic from bing. In fact I now use bing myself instead of google.

Dan Whitehouse

10/13/2011 03:39 pm

Very interesting. It seems sometimes a direct competitor will choose to do something because their competitor has strictly chosen not to do it.  Great stuff. 


10/13/2011 04:00 pm

You never know what Google will do next. Having a well rounded, natural looking meta doesn't hurt. Keeping a simple keyword meta isn't hard, you should already have the keywords as part of your targeting/optimisation process anyway.

SEO New York

10/18/2011 11:49 am

I never stopped using meta keywords, as I saw that if Google is not valuing it, on the other side, it don't spam the sites which use it. And I never stopped using it... Thanks for Bing Update....

Debbie Miller

10/19/2011 11:57 pm

Thanks for the update. We do metatags for all our clients; you never know how it could help.


10/20/2011 03:59 am

I always have for the past 7+ years - a lot of alternate directories and se's do use it and so it can help in good keyword category generic back links for alternates the top 2 se's crawl ...

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