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About a month ago, Bing confirmed they use the meta keywords tag as part of their many ranking signals.
As we said then, Yahoo did also. Most SEOs I know, at least in the publishing business, don't bother with the meta keywords but according to my poll, most will again.
So we ran a poll and have over 300 responses, they said:
- 48% will now use the meta keywords tag
- 30% will still not use the meta keywords tag
- 19% said they might, depending on how much free time they have
- 3% said "other"
Note: This story was written earlier this week and scheduled to be published today.
Comments:
Thrichiii
10/13/2011 02:48 pm
I started using meta kewyords awhile ago when I noticed my bing traffic had been growing. We now get 30% of our traffic from bing. In fact I now use bing myself instead of google.
Dan Whitehouse
10/13/2011 03:39 pm
Very interesting. It seems sometimes a direct competitor will choose to do something because their competitor has strictly chosen not to do it. Great stuff.
Fedor
10/13/2011 04:00 pm
You never know what Google will do next. Having a well rounded, natural looking meta doesn't hurt. Keeping a simple keyword meta isn't hard, you should already have the keywords as part of your targeting/optimisation process anyway.
SEO New York
10/18/2011 11:49 am
I never stopped using meta keywords, as I saw that if Google is not valuing it, on the other side, it don't spam the sites which use it. And I never stopped using it... Thanks for Bing Update....
Debbie Miller
10/19/2011 11:57 pm
Thanks for the update. We do metatags for all our clients; you never know how it could help.
Guest
10/20/2011 03:59 am
I always have for the past 7+ years - a lot of alternate directories and se's do use it and so it can help in good keyword category generic back links for alternates the top 2 se's crawl ...