Video: Google Matt Cutts Hints At Upcoming SEO Changes At PubCon

Oct 24, 2013 • 8:45 am | comments (77) by twitter Google+ | Filed Under Google Search Engine Optimization

Matt Cutts at PubCon 2013

One of the highlights of the year for me is Matt Cutts talk at PubCon. So me not being there, being 6,000+ miles away, was unfortunate. It was the first PubCon I've missed in, well, I can't remember.

Anyway, there was some excellent note taking of his presentation, plus PubCon streamed it live, so I saw a glimpse of it. I wanted to pull out the highlights and most important things Matt shared, specific to topics SEOs should be concerned with for the end of this year and 2014.

First, the live blogging I took this from include Bruce Clay, Search Engine Journal, Pole Vault Media, Search Mojo, Search Engine Land and Google+ via Brian Patterson. Of course, there is a ton of Twitter action from the event.

  • Black Hat Hacking will be a core topic Google's web spam team will focus on. They hope to go after the hard core hacking tactics and reduce that impact on the search results.
  • Child pornography will be blocked significantly in all countries, not just the US.
  • Toolbar PageRank may or may not be fixed. The "pipeline" to export the quarterly data broke and Google has no immediate plans to fix it.
  • Mobile is going to be a key area in 2014, so pay attention to it.
  • Autocomplete, look to add requestAutocomplete to your forms.
  • Top Ad Heavy Algo will get refreshed in a big way, see the previous update over here.
  • Authorship 15% Reduction - Google is going to get picky on who they show authorship rich snippets for. So don't be surprised if yours goes away, look for ways to make yourself more authoritative. This includes rich snippets for your site...
  • Better At JavaScript so don't be surprised to find out what Google gets into.

Update: Here is the video of Matt's talk:

Forum discussion at Google+ & Cre8asite Forums.

Image credit to @aknecht

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10/24/2013 01:36 pm

Scam Cutts gets paid to lie and confuse the webmasters as Google replaces their content with ads or their own crap. So I don't blame him, his GOOG stock is probably worth $30+ million more since major manipulation started. I don't even blame Barry Sullivan and other charlatans since they make money by posting this crap but I blame SEOs and average webmasters. Who cares what this professional liar, Matt Cutts says? Does it matter what this POS says? No, Google is still working night and day to reduce yoru traffic to zilch, unless you pay. So F him and his boosters like Barry, Danny Sullivan and Bret Tabke (used to ban those that questioned Google's morals.) Wake up, support non-Google search engines


10/24/2013 01:56 pm

I agree. At this event matt cutts even joked about making a poll on who next to axe.

Juggernart Games

10/24/2013 02:36 pm

I really enjoy Matt Cutts warnings to webmasters not to have too much ads on top of their pages while Google plans something like this: Awesome timing Matt!

Daniel Sanchez

10/24/2013 02:41 pm

Why name the places you got this from if you always spin content and never say where it from?


10/24/2013 03:08 pm

Barry links to the discussions at the bottom (and within) the posts. ...and sometimes he is citing a longer article he wrote.

Durant Imboden

10/24/2013 03:13 pm

Thanks for the links to other sources. It's interesting to see how the emphasis varies so much from one report to the next.

Daniel Sanchez

10/24/2013 03:15 pm

Not what I meant, he does cite things but I meant just straight out saying I took this from... is different. Oh and ethalon, go be a 4$$k!$$3r somewhere else.


10/24/2013 03:53 pm

You said, "always spin content and never say where it from", which is incorrect. The clarification is appreciated... ...but calling me an '4$$k!$$3r' is about as classy as a guy in a white suit with no shoulders and tragic hairline.


10/24/2013 03:54 pm

Consider it as the manually selected feed ) It's useful when you're lazy to browse sources by yourself. The funniest thing is, that Google considers this blog as authoritative resource )) One of the best examples of how wrong Google's algo is. Scrap others content, summarize it and you're authority in Google eyes.


10/24/2013 04:32 pm

they not tired? yes, we already know new evil on pubcon will born by google. I still not understand their love to mobile devices. it mobile devices must now emulate laptops.


10/24/2013 04:35 pm

i think it small banner at this screenshot. google want to put huge banner that takes 99% of screen and put organic serp to very bottom. But for us everything is different. Run site, white hat it, 3x3 pixels ads allowed in the bottom. Bravo, Matt Cutts, nice blackhat evil idea!!! How your payday loan blog today? still ranked? Cool! You want all webmasters like you!

Daniel Sanchez

10/24/2013 04:46 pm

I was asking Barry, if he wants to answer then thats his prerogative but for some anonymous he/she/tranny with no pic and no way to connect with it in it's moms basement comes along and answers for him like he/she/it was the ultimate fan was pretty 4$$ k1$$1ng*ish. It's awesome he has loyal people following him since hes worked so long and hard to build what he has built. But I'm pretty sure I didn't say "Hey, anyone and everyone can answer this" it was pretty direct. Lol I have no shoulders now because I was tired... I'm sure anybody who been working 14-16 hours straight will tell you they aren't always up for a photo op. Oh and sorry I dont have much hair but I haven't had a girl complain about it. And if you don't like my class, attitude or the way I look you can dial 1-800-k1$$-MY-@$$ and complain there because I don't give a 5h17 since you don't pay my bills and are just another anonymous on the internet. Please... go do something productive


10/24/2013 05:01 pm

it sometimes interesting to listen what this clown have to tell us. They open their evil plans for us a bit. I think later somebody will write horror-fairy tales book based on matt cutts speeches and actions. With video how him playing in dinosaurus, panda and penguin in doggy style. :-P After google will closed (due to 2012-2013 stupidity), MC will work in MC or in Circus showing us dinosaurus again :)


10/24/2013 07:23 pm

Just to be clear: I am far uglier than you could hope to be. I only throw stones from my glass house at the glass house across the street.


10/24/2013 08:20 pm

Just took a quick look on Twitter ... lol ))) SEO reporters are spamming links with their articles .... and .... well, that's it ) Nothing else ) Oh, and some are excited about "Mobile is going to be a key area in 2014, so pay attention to it." .............. what a surprise ))) Do you really need Matt Cutts to know this ?


10/24/2013 08:23 pm

i not see any reason why we need pay attention for it. mobile phones have same browsers, even screen resolution now near laptop screen resolution. May be matt cutts want us to put his photo on every website in the net? otherwise - new panda!


10/24/2013 08:33 pm

Mobile devices not always have good internet connection, so quantity of files should be reduced as possible. For example I have 4 css files and 5 .js and can't combine them. Not a big problem, but should be solved by me sooner or later. But anyway, this is obvious. Why be excited when Matt Cutts said "Hey people, there are mobile devices all around us" ?? ..... Who are these people ?? )))


10/24/2013 09:57 pm

Request autocomplete? LOL I take it you haven't seen the latest post abbout autocomplete on Chrome autocomplete has EXTREME SECURITY RISK! Like most of what Google does.

Barry Schwartz

10/24/2013 10:08 pm

I didn't copy and paste, I watched the live video feed of his talk. I also cited several sources. What is the issue? Is it a personal thing?

Daniel Sanchez

10/24/2013 11:18 pm

No, it's not personal at all. I didn't say you copied and paste it, it was just different of you to say straight out that you took it from... normally you just talk about it in your own way and quote people. Which is fine but as long as I've been reading this blog I haven't seen you do that. I know you get the latest news and write it in your way but I've never seen you say that like that so I asked. It was just out of the norm, it's like if I one day I didn't get at least 6-7 RSS alerts from you between 8 am and 9 am. I would be like Huh somethings not right... I would then go on twitter and be like "OMG, What happened to Barry Schwartz?!" lol j/k... maybe =D But seriously, you've said that you can write about anything and you just spin the information. I'm not saying anything negative about it I just wouldn't straight out say it like that myself. I would cite the source somewhere somehow, but then again I'm a noob at blogging since I honestly just started blogging recently compared to you. Seriously just curious to why this time you just said it like that since in almost any other blog if they were to state it like that many people I know would just follow the source directly and get the information there. How do you do it and still have people following? (^_^)

Barry Schwartz

10/24/2013 11:31 pm

Because I read thousands of forum posts every single day and pull out things most people don't notice or have time to look for. This specific topic was covered widely. But I have to cover it here as well, because it is core SEO. The value is simple, do you spend time in discussion forums? If not, I bring the biggest buzz from the threads here, so you don't have to spend that time.

Yo Mamma

10/24/2013 11:38 pm


Yo Mamma

10/24/2013 11:39 pm

Google has done so much to make accessible, child porn. a SHINNING STAR IN THE TRADE.

Yo Mamma

10/24/2013 11:40 pm

Barry's boyfriend

Daniel Sanchez

10/24/2013 11:44 pm

See that's the thing, how do you filter what to write about? I see the same things you do but I think eh it isn't important enough or "Duh, isn't that obvious" but here you go the next day with something on that and you get like 50+ people tweeting that. I've literally said to myself, I should probably write something about this tonight because I bet Barry is going to have something on it tomorrow and you always do LOL. Should I just talk about all news? How do you pick what to spin to your followers? Thanks for actually answering and nothing personal just trying to learn.


10/24/2013 11:47 pm

Autocomplete? I take it every one has read this article by Yoast about what a security risk autocomplete in chrome is right? For a quick look at what he is talking about just "USE CHROME" and go here and type your name in. INteresting results for most people.

Barry Schwartz

10/24/2013 11:53 pm

I only write about topics that there are forum threads about. Microsoft or Google can buy a company and if no one in the forums (i.e. the search community) care, then I don't cover it. For the most part that is how I filter.

Daniel Sanchez

10/24/2013 11:56 pm

Cool, thanks for the info. I'll stop bothering you and let you get back to what you're doing.

Jitendra Vaswani

10/25/2013 06:04 am

Bary I appreciate your efforts that you took to write such hot news trending in SEO. I always like to read it

osman musa

10/25/2013 07:04 am

I rely badly on Authorship rich snippet, dear lord I hope they don't take that away from me. That will mean a huge chunk of my traffic gone.

osman musa

10/25/2013 07:05 am

lol I thought anyone hosting CP goes to prison. I thought FBI deals with that.


10/25/2013 07:53 am

What auto-complete is exactly for forms? Can anyone give an example?


10/25/2013 08:28 am

Dude, Barry can do what he wants on his site, you do what you would do on your site....if you don't like how Barry works don't visit.. simples

Srinivasan T

10/25/2013 08:56 am

If you're type any brand name into Google and been instantly get some words like "example" or "complaints". Which called Google Autocomplete. This might be involved in Online Reputation Management.

Srinivasan T

10/25/2013 09:00 am

I agree, Mobile connection speed is really depends on service provider. If we get minimum speed there, Obviously mobile traffic will reduced.


10/25/2013 09:34 am

It's not what you are talking about. It's for the forms you fill through Autocomplete add-ons or plugins installed on your browsers like RoboForm, AutoFill etc.


10/25/2013 09:39 am

Your words are enough to define yourself, no need to think about prettiness or ugliness!!! Do you use blinds or curtains?? If not a suggestion to glass lover, switch off the lights while you un-dress-up or make ***!

Srinivasan T

10/25/2013 09:43 am

We are not talking about Roboform or Autoform


10/25/2013 09:47 am

Yes, I no. But we are talking about functionality the two provides to Autocomplete the forms. Read the line clearly written above-Autocomplete, look to add requestAutocomplete to your forms . It clearly state about the forms not the search autocomplete.


10/25/2013 10:34 am

To your reply currently awaiting moderation: I know about Autocomplete for Search inputs but not about Seo Autocomplete. Looks like you are not able to read the above provided links carefully. So, do a SEO research on AutoComplete for Search and AutoComplete for Forms (Chrome has for forms). Let me help you here for your confusion: This is Google Search's Autocomplete Feature: Here is the link for RequestAutocomplete for filling forms stated in Point 5 above by Barry: About Chrome's AutoComplete: You are in dilemma. Wake up. If you still argue then you are at wrong place.


10/25/2013 11:22 am

is it that Google to change the Auto complete or what is exactly doing ?

Barry Schwartz

10/25/2013 11:55 am

Added the video of Matt' talk, so you all can see it first hand.

Jérôme Verstrynge

10/25/2013 12:40 pm

Useful information! Worth watching!


10/25/2013 01:45 pm

Here's a video with the complete Matt Cutts keynote + Q&A!

Mark Ginsberg

10/25/2013 02:01 pm

Thanks Barry for posting this - I was watching the live stream on the ride home from Tel Aviv and the stream kept getting cut off - I'm looking forward to watching the whole thing again. Thanks for your hard work for the community


10/25/2013 02:06 pm

Excited about potentially tightening up authorship. Too many commercial websites abusing it. Find another way to try and force people to use G+ because Author Rank is a crackpot idea that should never wind up as a ranking factor, ever.


10/25/2013 02:30 pm

Really illogical argument. As marketers and SEOs, we go where our target audiences go. They're the ones choosing Google, not us. The average person has no idea who Matt Cutts is, couldn't care less about what Google does to drive revenue. They use Google because it provides the best results possible. Period. That will not change until a competitor offers a better or at least comparable service. Wake up, support Bing - where the SERPs are trash and your ranking on a specific keyword will fluctuate by 30 spots every week for no apparent reason. Oh joy, where do I sign up??

Yo Mamma

10/25/2013 03:15 pm

I have never, ever seen someone talk so much about a topic that is potentially interesting, which can be factual, but say absolutely nothing. I call that a bullsh#tter or a politician. Matt Cutts for president. Kudos to the guy holding his camcorder "The Russian mafia"??? Matt, you forget your boss is Russian and so are his parents, his cousins and old school friends. You should have said Italian, or Jewish, but your boss is Jewish too so, why say mafia or Russian at all?


10/25/2013 04:05 pm

Google are the FBI...don´t ya know!!!!


10/25/2013 05:54 pm

This is pure propaganda of how the online world must look like according to Google. As in any propaganda, there should be "bad guys" to fight with. Psychologically he did everything right : - some strong words, like "mafia" and examples of spammy queries ; - but we fight with spam ; - we win ; - funny example of what bad guys said (example must be funny, proving the strength of Google's web spam fighters) As usual the reality is different and not funny at all : - poor SERPs (examples were provided many times) ; - spam and tricks (check registration date of the second result for "spy cams" ...yup, it's still on top) ; - quality replaced by popularity. Reminds politicians indeed )


10/26/2013 05:14 am

Google has more than enough in its plate for 2014, good luck, I hope you'll be able to accomplish all these

osman musa

10/26/2013 06:14 am

I enjoyed watching the video, Thanks Barry.

King Kong Aint Got Nothing on

10/26/2013 06:20 am

Matt Cutts a paid liar and Google is a criminal enterprise, looking to remove all non-paid traffic. Fcuk them all. Support non-Google search engines and teach them bastards a lesson. Let's see what they do when they start to lose market share and brand awareness. Barry is to webmasters what Judenräte and Sonderkommandos were to Jews in WWII.


10/26/2013 08:10 am

More name calling from someone hiding behind an anonymous user name. Pathetic. And that last line is beyond offensive.


10/26/2013 10:58 am

LOL )) ... How is your username "James" better, than "King Kong Aint Got Nothing on" ? This guy has same rights to announce his opinion, as you. Though I disagree with him.


10/26/2013 11:34 am

Share this article with your website visitors


10/26/2013 04:36 pm

matt cutts family, i guess. small & medium webmasters not have money now to buy even mobile phones after penguin and panda. All others using old nokia which support only old wap. May be matt cutts mentioned this peoples?


10/26/2013 04:38 pm

google is not a good partner, they will do everything to get your money.


10/26/2013 04:39 pm

why matt cutts not play dinosaurus at pubcon??? :(


10/26/2013 04:42 pm

never use google for your own searches. use bing. use google search only to check rankings of your site.


10/26/2013 04:55 pm

in the google serp we see something 100% opposite his words.


10/26/2013 04:58 pm

yeah. google need to get panda & penguin lesson from government! Or this company must be separated from adwords, how was happen in microsoft case. Google report better search results, and more money. Webmasters see extremely bad google search results, where only high authority sites (with spam), and internet coalition websites (with products not available pages) get top 10 ranks everywhere, and constantly decreasing earnings in adsense. It where from this new google bloody money coming from.


10/26/2013 05:01 pm

tell us your real name, mr James. Google will note it when will next update :) (just for fun)


10/26/2013 06:26 pm

we need some freedom from google & matt cutts ideas what is good and what is bad.


10/27/2013 09:24 am

very good asking. This is what i also looking for....

matt coffy

10/27/2013 04:55 pm

Why does not one person bring up Negative SEO? The latest spam algo pushes easy ability to know what to derank.. how to navigate now the negative world


10/27/2013 05:44 pm

I think Google will come up with new search algo update in coming month. Hope so.


10/27/2013 05:49 pm

What makes you think that?


10/27/2013 07:54 pm

matt cutt not cares about reality, him cares only about his dreams about "ideal surfer" with "ideal best user experience". also about few bloody extra billions $$$.


10/28/2013 08:09 am

Because whenever Matt comes to announcement,after some days, you will get some algo update. That makes me think Nick


10/28/2013 11:02 am

Might be true but don't forget, that there has been plenty of activity recently and one more algo update will render useless many sites once again. I doubt Google is dumb enough to do so before the Xmas holiday season (as it is important to e-commerce businesses). In such a case they will have a mass reaction from most of us. They need to concentrate in sorting out their current poor search results first of all. Algo Update + Poor Search Results = Suicide for Google. Lets not forget that Google has lost face recently.


10/28/2013 11:33 am

Yeah, I'm anonymous too, but I'm not spouting hate and running away and hiding.


10/28/2013 11:34 am

Oh alright then, my real name is ... Matt Cutts.


10/28/2013 08:35 pm

ok, matt cutts! so now you know how webmasters hate you. good luck to find work in MC after google will closed.


10/28/2013 08:37 pm

matt cutts is private kgb/aka google observer here, JustConsumer. Him monitoring level of webmasters hate-ness here via google spyware sunglasses :)

Spook SEO

11/23/2013 06:18 pm

This is a very timely and informative material, Barry. 2014 indeed, is going to cover more fine-tuning with the mobile platform. I appreciate the highlights.

Aman Sareen

05/23/2014 09:51 am

I think that they needs quality and they are not our enemies. Hope blogging needs quality and genuine stuff and this is good for our blog and Google loves quality that's it nothing else

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