Is Innovative Link Building Dead?

Feb 7, 2011 • 8:50 am | comments (15) by twitter Google+ | Filed Under Link Building Tips & SEO

Old chainA WebmasterWorld thread has conversation around the topic of link building. The question in the thread is, is there anything new to be learned on the topic? Are there any new techniques to get quality links that have no been uncovered? Is the innovation behind link building dead?

A senior member, wheel, said:

Quite frankly, there isn't anything unique or new. It's simply learning the techniques of finding places to get links and then methods to get links from those places. And those procedures are detailed in this forum repeatedly, with variations. Outside of that, if you say 'no link exchange request and no buying links', I don't believe there IS anything else.

In reply to that, moderator, martinibuster, said:

I agree that there isn't anything new being published, I agree with that. But there are new techniques being worked out. I see them in action. I hear them in confidence. And when I need one I invent a way of building links that no one else, as far as I can tell, has thought of.

I am sure those who live and breath link building have strokes of genius when coming up with new ways to get links. I mean, article building, guest posts, widget creation, social media sharing and so on are old techniques - but who knows what will come out in the future that link builders can utilize?

Future thinking is never dead.

Forum discussion at WebmasterWorld.

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02/07/2011 04:52 pm

Finding new and innovative ways to acquire quality links will always be a hot topic as long as Google's algorithm continues to focus on them so heavily. The problem is that most people are looking for shortcuts and ways to beat the system. IMO, the two most important ingredients to a successful link building campaign are: #1 Strong Content - Put yourself in the prospective link partner's shoes. Would adding a link to your site provide value to their audience? If so, proceed - if not, move on. Asking yourself this one question should eliminate the possibility of targeting links on irrelevant pages which at the end of the day would likely provide minimal (or short lived) link power to begin with. #2 Time - lots of TIME! Unfortunately, this is what most organizations don't have much of which leaves them searching for the "get rich quick" type of link building strategies. If you don't have the resources internally to roll out a strategic and scalable link building program you should look to partner with someone who does. The problem with this is that the market is heavily polluted with paid link brokers and wannabe link building agencies who use your management fees to purchase links through repositories putting your domain in danger. So, you'll need to do your homework to find a legitimate partner who can provide the long term results you are striving for without putting a giant target on your back during the process.

Michael Martinez

02/07/2011 05:48 pm

I agree with martinibuster. People who devote a lot of time and effort into developing new techniques only cut their own throats by sharing that information on SEO blogs and forums. Every publicly shared technique has essentially been spammed to death.

Ryan @ Linkbuildr

02/07/2011 06:13 pm

There is plenty of new opportunities but Michael called it right...and that's the reason we stopped giving out any real world examples. If we do, it'll be so niche specific so the link spammers can't take advantage.


02/07/2011 10:53 pm

There's a big link building conference coming up in March in New Orleans. Hopefully they'll offer some creative solutions.

SEO Services India

02/08/2011 05:22 am

As we cant stop growing same link building too. i think its just a begining.. lots more to come in innovative ways to link building.


02/08/2011 09:10 am

I agree that there is more to come. In the meantime we should just use good techniques that we know are proven work well. I like the idea that future thinking is never dead.

Neuro SEO India

02/08/2011 10:46 am

Internet is growing too fast! and we already have seen many new things in link building techniques. So, hope is there.


02/13/2011 07:14 am

true. the question you pose is what the future of link building will be. it seems to me that it is a deficiency of search engine technology that it is all algorithm based. or at least that the algorithms are so statistically driven. any statistics 101 course will stress that statistics are vulnerable to being shaped. so i'm proposing here that current search algorithms at their best right now impose limitations on the way we think of link building. as they progress, so will the future of link building. ------------------------------------------- free business directory listings


02/17/2011 11:50 am

Innovative link building will surely come to an end, only coz their are much more sources available for the webmasters to build the links..!! They got many choices now..!!


02/25/2011 11:09 am

Some nice spamming of this discussion - is that innovative link building? I think it is commercial suicide to tell a client that you cannot do something innovative for them. I also think it shows that someone is perhaps in the wrong job.


03/22/2011 05:02 pm

As with any industry, there will be changes to the way things are done. But if theres still money to be made doing it, you can bet there will still be people who will find a way to get it done. I don't think link building will die, but the landscape of how its done is changing underneath our feet. Stay tuned. . .

Playground Rubber Surfacing

03/30/2011 11:08 pm

The future of link building is videos...


10/14/2011 12:02 pm

Just have to agree with you AngryBlueBetta regarding wrong ppl behind the desk.

get Pinterest followers

04/23/2012 07:23 am

Well, I always do some link building to my site.. Normally I do blog posting, forum posting and social bookmarking.. I also do some article submission.


04/24/2013 05:55 am

Well i search in whole internet and can't find any new link building techniques all are just previous or only disquss on various sites, all are old and can't be a new, I hope i find some new link building ways. :(

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