Large Google Sitelinks Now The Real Deal

Aug 10, 2011 • 8:50 am | comments (18) by twitter Google+ | Filed Under Google Search Engine

The number of reports I have been receiving on Google showing 12 huge sitelinks in the search results has been overwhelming. Personally, I still cannot replicate the huge sitelinks.

It isn't new, we reported about jumbo sized Sitelinks back in April of this year. But it seems like Google is slowing rolling it out, maybe internationally first.

A WebmasterWorld thread has discussion around the new sitelinks, with a picture as a demo.

Google Sitelinks LArge

As you can see, this takes up most of the Google's search results real estate. Good for online reputation management, but not too great for others who want to rank well for those brand names.

That being said, it seems like most of those who are seeing this are from searchers outside of the US.

I am not sure I like this at all. Do you?

Forum discussion at WebmasterWorld.

Update: This is now official.

Previous story: Daily Search Forum Recap: August 9, 2011


SEO Catalysts

08/10/2011 01:00 pm are right...Google showing jumbo site links in SERP for some result...Its good for brand promotion and online reputation but may be not good for seo guys,.. ------------------------------- Link building services

SEO Catalysts

08/10/2011 01:04 pm

It will not displayed in US SERP....

Tad Chef

08/10/2011 01:10 pm

Yeah, I can see it on - Do I like it? It's another huge present for brands and corporations. In other words "OMG! SEO is dead!". No, just kidding. From a usability standpoint it's more an annoyance than useful so I guess it won't stay for long. When I search for my own brand all kinds of pages and subdomains get mixed together, German and English, all kinds of topics. It's like adding a directory to each brand.

Web Savvy Marketing

08/10/2011 01:15 pm

No so much.  I feel like the links are going to jump out and eat me.

Ian Williams

08/10/2011 01:20 pm

TBH I very rarely use sitelinks on a brand name search as a customer. Maybe that's because I work in search so use more targeted long-tail searches when looking for specifics. I'd like to do some research into our keywords & sitelink CTR for this reason.


08/10/2011 01:22 pm

I can see the jumbo sitelinks on and I don't really think they're a threat to SEO as these are only displayed for brand search queries. In a logic of "quality first", Google probably thought that since people are typing the exact name or domain name of a brand, they must be looking for that brand, so "let's just give them as much info as possible". If I type "seroundtable", there's only one site i'm looking for, so why not have more details about these site's content? These site links do not appear for generic keywords; I tested it with the word "fourchette" (fork in french) and "lafourchette" (a restaurant reservations website) and the jumbo sitelinks are only displayed for "lafourhcette".

Dominique L

08/10/2011 01:27 pm

Can't get it to show up here in Canada, anyway this is too big, right now sitelinks offer a fast way to find important page of a website, with snippet that big you almost need to read it all to know what the page is about. Also it take the place of 4-5 results that could have better to offer.

08/10/2011 04:12 pm

I confirm they show up here in France

Josh Schonwald

08/10/2011 05:11 pm

I actually like it for rep management.  There are tons of sites that are able to take advantage of brands that they took no time to establish.  Coupon sites come to mind first and foremost.  The make millions of dollars coming up in brand searches and have no business being there unless people are actually searching for coupons.  I think this will help established brands save quite a bit of money.

Michael Martinez

08/10/2011 05:31 pm

I saw a test a few days ago but I am not seeing any large sitelinks now.

SEO Catalysts

08/11/2011 10:15 am

I saw them in for the same search of results were displaying different.Its only useful as per the Online reputation point of view and Brand Promotion... ---------------------- Link building services

Jonathon Hewitt

08/11/2011 12:00 pm

I noticed this yesterday and posted about the weird Google sitelinks along with a screenshot of what I saw right after I got mystery shopped by this very same automotive marketing company that I did a search for. It was kinda weird all in itself.

John Vantine

08/11/2011 09:10 pm

The search I saw this for was "sts9" so the sitelinks weren't blocking anything that I needed to see - I knew exactly what I was looking for, and knew I'd find it in the #1 spot with that query. However, this may not always be the case...


08/12/2011 12:10 pm

Those sitelinks are definitely great for a company's branded SEO, however  it is very important to pay more attention to those sitelinks landing pages from UX point of view to get  a maximum out of  those listings!

Jackie Frandsen

08/15/2011 04:03 pm

I find them great. Of course the brand owner should own their own brand. No reasons that others are trying to get a part of the cake. Think of the users - if searching for a brand... they properbly want to find that brand.

SEO Consult

08/16/2011 02:09 pm

Strange that there's no quick links for the cache or similar pages for the pages within this new format - expected them to be within the Google preview like the similar pages link is for main listings.


08/16/2011 05:10 pm

Thank for pointing this out. LOL. I thought these "jumbo" links were some glitch in the algorithm.

muhammed touseef

11/27/2011 11:51 am

hello experts i am pulling my hair foe many days why? i have a tiny blog no back links no traffic zero page rank no information on my only 6 posts but google’s fukin algos are showing sitelinks for that term “amfah net” what the hell is that

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