IPv6 Coming: SEOs May Want To Prepare

Feb 17, 2011 • 8:51 am | comments (6) by twitter Google+ | Filed Under SEO - Search Engine Optimization

ipv6-ready1IPv6, Internet Protocol version 6, is the Internet's answer to running out of IP addresses. IPv4 had 4,294,967,296 IP addresses because it was 32 bits and ultimately was a test that became real. IPv6 is 128-bit and has approximately 340 undecillion or 3.41038 IP addresses - it's a lot and we wouldn't have to worry about running out of IP addresses.

But to make the change our computers need to update. That means your web site host needs to update things, like your servers, the routers, DNS, and so on. It also means that ISP, the way you connect to the internet, also need to update things.

Why the big rush now? Well, there is no rush but technically, the last block of IP addresses were just sold, so we are officially out of new IP addresses. Got that?

SEOs of course want to make sure that (1) the search engines can crawl, index and rank their pages and (2) searchers can click over and view their web pages from the search engines.

When IPv6, if you are not ready, it is possible you will be missing out on either one or two. But no need to panic, we are a far way from that.

The internet community is holding a World IPv6 Day and players like Google and Bing are partaking.

But again, SEOs are concerned and one expressed his concern in a Google Webmaster Help thread. I responded that this SEO should not worry but if they want to learn more, they should read the Google post and see google.com/intl/en/ipv6.

Google's JohnMu came in to confirm what I said but also add:

Even though it might not be necessary at the moment, I think it's a great idea to move forward see what you'd need to do to enable IPv6 connectivity, both where you're working (or at home) and where your site is hosted.

SEOs may want to consider joining the World IPv6 Day and prep some of their sites for this transition. There is plenty of information at the World IPv6 Day page.

Forum discussion at Google Webmaster Help.

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Michael Martinez

02/17/2011 04:18 pm

I think the biggest shock lying in wait for everyone will appear on the day when all those spammers and rogue robots we have blocked by IP address will start appearing with IPv6 addresses. Blocking them will become a nightmare because they will have so many more IP addresses to hide behind.

Alistair Lattimore

02/18/2011 01:52 pm

There seems to be a lot of focus with IPv6 in this thread about, what I think is the wrong aspect of the change. For the majority* of people and businesses, they won't need to do anything when IPv6 kicks into gear - it'll be an 'under the hood' change. Your web host, ISPs and internet infrastructure providers around the world will begin enabling IPv6 functionality and things will essentially continue to work as they do now with IPv4. I believe the real change with IPv6 is going to be throughout software around the world as they suddenly need to grapple with an IPv6 address. Every software developer until now has know about TCP/IP but the overwhelming majority will have only ever dealt with and programmed for IPv4. In practical terms, due to ignorance but no real fault of their own - there are going to be millions of pieces of software around the world that do 'things' with IP addresses and have an expectation that they'll be dealing with an IPv4 address. Consider a software developer that might need to log the fact that someone has authenticated to a website and they store the users IPv4 address in a 15 character field in the database. Now when a user authenticates when connecting from an IPv6 address, it is no longer 15 characters maximum and it'll generate an error when attempting to store it to the database. I see it being not dissimilar to Y2k, in that it is a pivotal moment in time that no one has 'needed' to contend with until now but will be foist onto the world due to necessity or the unrelenting march forward of time. * There are of course caveats to that, for instance if you own/host your own equipment or virtual servers then of course you'll need to begin preparing, configuring & testing for your own IPv6 infrastructure updates and compatibility.


02/21/2011 11:14 am

So true...

Arturo Servin

03/10/2011 12:49 am

We are running an IPv6 Search engine, we have found some stuff interesting for SEOs: twitter.com/look4ipv6/status/24639157611528193 Cheers.

jerod moore

08/01/2011 04:43 am

brilliant, I had not thought of that yet! Ill get right to it


06/07/2012 10:20 am

grt insight

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