Pic & Video: Google's New Infinite Scroll In Web Search Results

Aug 17, 2011 • 9:37 am | comments (14) by twitter Google+ | Filed Under Google Search Engine

We heard rumors that Google was testing Google instant scrolls last month and months prior within the normal web results. Yes, Google has it for their image results, but not their web results.

Finally, I can share a picture of how this may work.

A WebmasterWorld thread has a picture of how it works:

click for full size

So instead of the bottom having click page 2, 3, 4 and so on, you get this button that reads "show more results" and when you click it, it will load the second set of results under the top result.

I kind of like it, how about you?

Forum discussion at WebmasterWorld.

Update: TiChou posted a video of this in action, here it is:

Confirmed: Google has confirmed it saying, "Google is constantly experimenting with new features."

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Jeff Loquist

08/17/2011 01:46 pm

I think it will make searchers happy, but whether you are trying to get on the first page or the first part of the scroll, the game is still the same

Jeff Loquist

08/17/2011 01:46 pm

I think it will make searchers happy, but whether you are trying to get on the first page or the first part of the scroll, the game is still the same

Jeff Loquist

08/17/2011 01:46 pm

sorry for the double comment


08/17/2011 01:50 pm

I just posted a video to illustrate this new feature : Google : New infinite scroll in SERPS


08/17/2011 01:52 pm

Agree Jeff that it is still important to get above the More Results button but i think Google have added this to make it easier for searchers to dig deeper...  so if more do then a page 2 listing should get more clicks..

Barry Schwartz

08/17/2011 01:55 pm

awesome, added the video!


08/17/2011 02:03 pm


Michael Brookes

08/17/2011 03:08 pm

Good idea in my opinion, Google themselves don't particularly like pagination on websites.  It's about time they got rid of their own. Plus i'm sure it's faster.Also it is easier to track back up to interesting results in the top 10 after previewing further results.

Koozai Mike

08/17/2011 03:39 pm

That would be fantastic. We've already seen Google try to make Page 1 longer a bunch of times (adding extra elements, or the new brand search super breadcrumbs) so this seems like a logical next step.

Nate White

08/17/2011 04:27 pm

Have there been any sightings of this with AdWords ads? It'll be interesting to see how ads that normally would be on page 2 and after are handled. Will page 2 top ads now be in between results 10 and 11? Will side ads scroll along with you?

Jason Stuart

08/17/2011 04:57 pm

Would be especially interesting if they instituted a Twitter-like thing where new results would automatically load when you got to the bottom of the page...

SEO Catalysts

08/18/2011 11:39 am

To put Search More  Result Button instead of number of pages is really cool and nice idea..i also like this feature.I hope i will see it very soon... -Link building services

The Marketing Design

08/18/2011 01:04 pm

Interesting, just like tweets. Definetly a downside for research purposes though. If you're scrolling through the SERP and want to go back to the 80th result when you're at the 100k...

Alfonso Frachelle

08/18/2011 02:38 pm

Agree. Usability will be hampered even if you don't get past page 3. Users will be forced to search inside the page (few know how) or lose time scrolling and reviewing each link to return to one that looked relevant but was left behind in order to check for better ones. But from my point of view it will also impact on two other areas: - Search engine positioning tasks. For a while now search results are not numbered any more, so having numbered pages helps confirm on which place is your website appearing... now it will be harder. Regarding software that simplifies finding those results, it will probably force developers to find a way to mimic the click on the "Show more results" button. - Hardware requirements for the client. As Google's search results pages are getting heavier every day, expanding the page instead of changing to another one will demand more memory for the browser. Surely unnoticeable for newer PCs and mobile devices, yet in non-developed countries there are still tons of 5+ year-old hardware with little RAM.

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