Was There A Weekend Google Update?

Jul 29, 2013 • 8:49 am | comments (35) by twitter Google+ | Filed Under Google PageRank & Algorithm Updates

google update logoI am a bit torn, I've seen some chatter over the weekend at both WebmasterWorld and Google Webmaster Help but not enough to see strong signs of a definite update, like the one we had with the softer Panda update about ten days ago.

But I am also seeing signs from some of the SERP tracking tools of an update. For example, MozCast showed very high changes with 105 degrees on Friday but cooler weather on Saturday. Whereas, SERPs.com showed very high volatility on Saturday, not Friday. SERP Metrics is all over the place, while Algoroo is showing high changes both Saturday and Sunday but lower activity on Friday.

To me, this seems like one of those limited updates where Google may have not made a huge algorithm change but rather there was a change with either some link network or maybe a UI change causing this.

I am not sure. I wanted to see what you had to say about this and if you think I should bug Google to go on record about this possible Google update.

Here is one message in WebmasterWorld:

One of my major site got hit for roughly 15~20% of traffic. It started on Thursday night time (Friday?) and continued to drop off until today. I am not sure if it's simply the summer vacation is coming to an end or if I am getting more competition in my space.

Forum discussion at WebmasterWorld and Google Webmaster Help.

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07/29/2013 01:27 pm

No fluctuations whatsoever on 13 international e-commerce sites...


07/29/2013 02:15 pm

There was a massive update for me, across all sites. Unfortunately it seems to have been for the worse. I had many popular search terms drop from page 1 and 2 down to page 4. I would consider that an update.

Durant Imboden

07/29/2013 03:31 pm

Nothing obvious for our travel-information site. Yesterday, the hour-by-hour "audience overview" numbers in our Google Analytics report were nearly unchanged from two weeks earlier.

Dr. Pete

07/29/2013 04:37 pm

Haven't dug in yet, but that single-day spike, with two low-temp days around it, is much more indicative of a classic algorithm update than what we've been seeing the past few months with these long-term roll-outs. That's a lot what the first Penguin looked like (not saying this has anything to do with Penguin - just that it was a clear one-day spike).


07/29/2013 05:43 pm

Probably not.


07/29/2013 06:24 pm

our ecommerce site saw huge drops on Friday.


07/29/2013 06:58 pm

Two of my major traffic driving keywords both dropped 4 to 5 spots. Grrrr. And there is a spam site above me with just on page on generic content. Double Grrrr.

Greg Thomson

07/29/2013 07:36 pm

major drops on gambling niche as well i'm checking http://www.rankranger.com/rank-risk-index for a long time now and it looks like the Algoroo tool got inspired by this one ;)


07/29/2013 09:28 pm

I saw a noteworthy change in Google organic for one of our sites around 2pm PST on Friday. Many other similar sites seemed completely unaffected.


07/29/2013 10:30 pm

Definite. 5+ out of 15 local service business sites affected. Directories like yellowpages, angieslist, yelp, thumbtack, and others are getting the first page nod over SMB sites who have mostly now been kicked back to page 2. I tested many keyword phrases and overall there was a downgrade to my sites for a wide range of keywords. I noticed it by Friday evening.

Fede Einhorn

07/29/2013 11:34 pm

The less I care about that crap (Google) the better I feel and oh, guess what, I sell more!


07/30/2013 03:49 am

Feels a bit like a Penguin refresh to me.


07/30/2013 05:49 pm

no good stories, only stories about big and evil google enslave the internet. Who stop the monster?


07/30/2013 05:50 pm

exactly! Anyway it not natural search engine anymore. Their power only in traffic, but i not think it for long.


07/30/2013 05:53 pm

internet coalition?

Fede Einhorn

07/30/2013 09:31 pm

That's right. Google has become the most manipulated search engine as all spammers focus on it. I don't think is going to last too much longer (5 years maybe?). It's just the people is used to them (me included), hell we are dumb!

Ryan Critchett

07/30/2013 11:20 pm

Definite drop. From last listing, page 1, to teeter tattering between last listing, page 2 and first listing, page 3. A complete death of a good bit of the online business my company gets for the terms I'm monitoring. -- interesting thing is, none of my competitors dropped, they're all in the exact same positions, I did nothing fishy, except create more cool content. -- It feels to me like Google dance symptoms, where I normally end up ranking higher than before after. Hope I'm right.

Ryan Critchett

07/30/2013 11:22 pm

I think you're right. I don't see it being some drastic change to be overly concerned with. Though, my company's site has been effected. I suspect however, it's more like the dance, and rankings will be back to normal and possibly better soon.

AK Anderson

07/31/2013 01:26 pm

I'm seeing changes in the typed/bookmarked traffic that mirrors google traffic - looks like the iOS7 beta (released 7/29) might be letting us know that searches are from google again. Anyone else seeing this??


07/31/2013 04:03 pm

I have seen a couple of sites that lost rankings around mid January recover well this weekend??


07/31/2013 05:56 pm

We saw the same thing on 7/29. iOS is now showing referrer data. This moved traffic from our no referrer bucket into organic. I was super happy to see the a nice bump in Organic until we figured it out. Im still trying to make sense of the 7/26 update. With normal updates, the week over week hourly numbers are consistent throughout the day. With this update, the hourly seems to go more negative around peak traffic hours, and less when traffic is light. It's almost as if Google is throttling our traffic based on time of day. If anyone else is seeing this, please hit me up so we can compare notes.


07/31/2013 08:33 pm

yes it seems to be a little pengin updat


08/02/2013 09:34 am

Traffic on 5 of my clients’ websites is dropping since Monday (July29th). Has anyone observed similar pattern/drop.


08/02/2013 09:43 am

Observed that phenomenon week ago.. traffic in the ongoing is dipping


08/02/2013 04:47 pm

we had fantastic rankings..and its a complete washout.strangely ,no affect on competitors....is it temporary like dance ??


08/03/2013 07:39 am

Ya same here, it was normal on the 29th and then dropped by 90% on the 30th and has been that low ever since. No idea what's going on


08/03/2013 08:52 am

Google updates happened over end July 2013… looking for more info. Let me know if your sites doesn’t drop or gains.

Online Shopping Singapore

08/03/2013 03:02 pm

I am being impacted greatly!!! A drop of 50% in ranking and also impression!!! What has happened?

Tx kelly girl

08/03/2013 03:21 pm

All sites dropped from page one to two or deeper this weekend. Something changed!


08/04/2013 05:31 am

Last two weekends in a row I've taken a hit. Received a huge spike during last summers updates and this spring / summer I've been pummeled over and over again. I have no idea what I'm doing wrong. Sure would be nice if Google could clarify.

Raj Dhingra

08/04/2013 06:06 am

90% drop in traffic since yesterday. Any idea what this may be ? Complete washout . Fighting spam is good once google is atleast 99% sure of their algorithms and the feedback signals else they end up throwing crap to page 1 . Please do update if someone can figure out panda or penguin regular update here .


08/05/2013 08:30 am

Google lasting 5 years? You're speaking insanity , bud.


08/08/2013 01:19 pm

We've been back to our old numbers the past few days. It increased as sudden as it decreased. Just hope it stays that way


08/09/2013 04:46 pm

Wow , what a drop. I have been asking for several days and everyone thought I was a fool. There is no doubt Google made a change. It is even hard to find Good SEO listings.


08/29/2013 04:06 pm

traffic down 60% starting august 24th. I have been using unique article wizard and no other linking. I was just testing to see if it still worked. Also i changed my domain name a few months ago.

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