Google Won't Confirm Weekend Update But Says Panda Coming Soon

Nov 20, 2012 • 9:03 am | comments (50) by twitter Google+ | Filed Under Google PageRank & Algorithm Updates

Google Update BrewingOver the weekend something happened at Google. Maybe speculated it was a Panda update but after reaching out to Google, Google told us there was no Panda update.

We then asked them if it was one of the other updates if it wasn't a Panda update? Maybe Penguin or EMD, page layout or something else. Google wouldn't say, they did say their standard comment:

We make over 500 improvements to Google Search each year so we can surface high-quality information for our users.

But Google did give us one nugget. Google told us a Panda refresh will likely happen within 7 to 10 days, if all goes on according to plan.

Forum discussion at Google+.

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Peter Elmhirst

11/20/2012 02:25 pm

mozcast shows really stormy weather on the 19th now

Barry Schwartz

11/20/2012 02:27 pm

Yep, well, Google won't say what is up.

Barry Schwartz

11/20/2012 02:27 pm

Yep, well, Google won't say what is up.

Peter Elmhirst

11/20/2012 02:33 pm

yea, based on the changes I saw it doesn't make sense that it was Penguin, EMD or page layout so if it's not panda we might need a new name!

Jim Christian

11/20/2012 02:35 pm

I can tell you this... we experienced rank fluctuation on our international sub-domains but the US rankings were fine. Looks like Panda from our side since we saw the same movement on Nov 5th.

Google is rigged

11/20/2012 03:53 pm

Major, major shake up but Google cannot and will not confirm. The reason? It isn't finished yet, Google is A/B testing several SERPS to see which one performs best for Adwords. This is their Christmas Special Sauce, very, very heavy on manipulation. Now one seriously thinks Google leaves Adwords and their quarterly earnings to chance, right?

Nikhil Gabda

11/20/2012 04:22 pm

so what can we guess what will the next update of google? Do we keep guessing that it will be major blow?

John Doherty

11/20/2012 05:30 pm

Surprising that they'd do this over the holidays. Though, I guess the holidays are a time that people have potentially gamed their way to the top to get a quick hit of cash, and don't care if the site gets hit after the holidays.

Barry Schwartz

11/20/2012 05:32 pm

Well, it is not a new update, it is just a data refresh I assume.

Shmuck Cutts

11/20/2012 05:45 pm

Matt Cutts said not to listen to conspiracy theories but to listen to his videos. Google rally cares about the ecosystem and fairness. Matt is honest

Google manipulates SERPs

11/20/2012 06:32 pm

Why do you rob the banks? That's why Google also updates during the holidays. Google manipulates SERPs for Adwords

Paul Rone-Clarke

11/20/2012 09:33 pm

Search results are entirely linked to adwords earnings these days. Google's now blatent lie about providing quality results for users is only believed by the gullible and mis-informed. So many commercial search terms return results packed with adsense, Google logos and Google services - then they have Youtube (Google) vids as 2 or 3 of the 6 "normal" results they do deign to now show on the page. Their aim is quite clear. "Click on something that makes us money... or sod off" One day Google we all just might you know...


11/20/2012 10:04 pm

Google below 500 before the end of the year. That is what they are worried about.


11/20/2012 11:03 pm

So much for their being transparent- what a joke!


11/21/2012 05:41 am

I think lately the loading time on seroundtable is getting worse. Probably, because of the disques comment plugin. Barry you better check this issue.


11/21/2012 07:20 am

F**king high quality informaion they are providing to users.. huh... When a user search for any common thing.. they shows f**king newbie shits..... what the hell a user can get from there.... seriouly they are out of their minds... google is gonna rolled out.. huh,

Website Developers

11/21/2012 07:35 am

We can only wait and watch what Google is up-to these days. Lets hope for the best.


11/21/2012 08:12 am

Thanks for information.

Dhinesh Seo

11/21/2012 08:12 am

I am looking for penguin update...

Website Searchengine

11/21/2012 09:12 am

There was definitly a major update this weekend. We can see huge organic traffic changes on our directories all over the world..

Barry Schwartz

11/21/2012 10:55 am

First complaint I've seen. I'll check it out.

go sports logos go

11/21/2012 11:35 am

If you want to see a site TOTALLY DOMINATE at least the first ten pages of the SERPS ... do a search for Florida Sports Logos. Go Sports logos dot net ... go sports logos dot net. What a google joke :) In fact... replace Florida with any decent sized state and sports logos dot net have google eating out of their hand. Google is the bitch of sports logos dot net.


11/21/2012 12:21 pm

Probably another algorithm update designed to funnel sales away from others and through a Google affiliate/property/ad so that they get their cut. If recent history is our guide, this will indeed be the case.


11/21/2012 12:24 pm

I guess exact match domains are not bad after all. :) Good find.

Richard Gailey

11/21/2012 12:50 pm

Loads pretty fast here in UK

Arvin Gerhard Cortez Angeles

11/21/2012 01:46 pm

Google's really taking the witch-hunt in fast, gigantic leaps in a matter of months. Oh Google.


11/21/2012 02:41 pm

Barry, I am glad that I am not the only one that thinks the SERPS are in a complete mess after reading the comments above. Do you agree that they are? I can not believe the amount of YouTube and Amazon pages I am seeing and the fact that one website can have over 5 and sometimes more listings in the top ten. I know that your friend Danny Sullivan thinks they are still in great shape which I guess is why some people see him in a bad light these days. For such an intelligent guy to say this is quite worrying for him and for the rest of us. Just wondered what your thoughts are on the subject. Cheers


11/21/2012 04:26 pm

pretty slow for me too.


11/21/2012 05:00 pm

Time to buckle down and see what happens. Thank you for the update.


11/21/2012 05:34 pm

Fairness.. Duh!! Its not at all fair to make people do less SEO and spend more on Adwords..anyone? Now a days people are afraid of SEO.. Every other week there is an update and you never know what are they targeting this time.


11/21/2012 05:49 pm

Be patient.


11/21/2012 06:02 pm

An open question to those who say Google is rigging search to drive advertisers and visitors to buy/click AdWords ... ... if this were true, then they are taking a monumental risk. The public will surely notice that the organic results are not good quality, and abandon Google in favour of Bing etc. Then the whole plan has back-fired. Organic search quality is what built their business ... are you saying they are deliberately knocking it down now and hopng the public won't notice they have become paid-only like I am not a Google fan boy. I have also noticed some terrible quality results, in particular a Flickr scraper site that is beating istockphoto etc in the rankings! I'm just finding it hard to get my head round Google risking their long term future for short term gains. There is certainly something wrong with their algo, I am not disputing that.


11/22/2012 08:27 am

Google seems to be playing down the potential impact of its next update, assuming that this rumor hasn't been blown out of proportion.


11/22/2012 12:55 pm

Well Guys, This is simple. Google owns Google so they will force you people to do whatever way they want. It's their playland and rules will be theres. One thing is for sure that everything looks neat and clean. But i should say, Google is or will be hungry by the end of this year.

Muzzammil Bambot - Convonix

11/22/2012 01:41 pm

Barry..a data refresh of even 1 % w.r.t. 10+ billion searches is a very big number. I remember the last time someone said "this is just a minor data refresh, Don't worry".... I had gone bonkers over it for the next 6 months.

Arwin Adriano

11/22/2012 04:45 pm

Looking forward for a positive outcome this time.

Aidan Rogers

11/22/2012 11:15 pm

All animals are equal - however some animals are more equal than others.


11/23/2012 03:26 am

Mozcast showing 90 degrees on Monday. Amazing how the serps go crazy just before Black Friday!


11/23/2012 04:48 am



11/23/2012 04:50 am

what we have to do after any google update its harashing to K/W


11/24/2012 06:12 am

Barry, is there a comment policy here that got my previous comment removed?

Barry Schwartz

11/24/2012 10:51 pm

no, maybe disqus thought it was spam. try again?


11/25/2012 05:36 am ranking better than established 2 years old blog penalized and my new blog that contains only 50 posts ranking well in google...

Jaan Kanellis

11/26/2012 04:24 pm

I see big problems with my sites and we are doing nothing wrong. Any feedback or help here would be great:!category-topic/webmasters/crawling-indexing--ranking/lrnS6x-dEY0


11/27/2012 04:28 pm

All three of our main earning blogs increased by 25% for unique visitors Monday morning and holding this AM Tuesday - just as guessed above in this post. I do notice that we are beating most of the actual merchants (service providers), and we are just providing information and data on said providers' widgets - this lends credence to those below who claim Google is lining their pockets. Good day for Adsense publishers who provide good content ;-)


11/28/2012 03:43 am

jims vs google ;)


11/28/2012 05:27 pm

wow...indeed. is this a joke or what? 20 top search results from the same domain.


12/02/2012 07:56 am

Anyone have any minimum idea of what happened on Nov 16 at this time?, all people i see affected by this have something in common: 30% of traffic and weren't affected by the other Penguin/Panda updates. In my case i had the same issue with the same things, but what is it strange is that i see in Analytics that the most visited keywords are in top positions like always. In my case 30% is a considerable number, considering that my site was getting around 700,000 daily visitors from Google before this hit, and not some change for specific keyword, because losing 200,000 visits sounds like a big change affecting the whole site.


12/07/2012 12:38 pm

But my friend, i own 3 EM domains. and recently they have penalized all of them...


12/18/2012 07:16 am

The future of Google is not looking good. Junk results and repeated results from same domains are irritating + full of ads on the top and in the right side. This is an open opportunity for Bing-Yahoo and Facebook to implement their algos for SEO and invite them to start search engine optimization for them. SEO and Internet marketing people promote them by mouth and they recommend clients not to use google, use msn-bing or facebook search.

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