Google: 2-3 Sentences Of Unique Content Is Enough

Jul 10, 2012 • 8:24 am | comments (7) by twitter Google+ | Filed Under Google Search Engine Optimization

ParrotOne of the most common questions I get from webmasters and SEOs who are looking to build out city combinations because they have physical stores in those locations is how much unique content do I need on those pages.

The scenario is as follows... I sell X in the following cities and we have locations in each area. I want to optimize for selling X in city Y. The best bet is to have Google+ Local pages but also you want pages on your web site about each location. But how much unique content do you need on each of those pages?

Matt Cutts told Eric Enge of Stone Template in a really awesome interview with Cutts. Matt Cutts said, he'd think 2-3 sentences about what is unique about that location should be enough unique content for that page to rank.

Here is the quote from Eric's interview:

In addition to address and contact information, 2 or 3 sentences about what is unique to that location and they should be fine.

I strongly recommend you read the full interview with Cutts.

I pulled out another highlight last night, something that I found to be very unique and not spoken about until this interview and posted it on Search Engine Land. I titled it Cutts: Infographic Links Might Get Discounted In The Future.

Eric is one of the best interviewers in the SEO industry.

Forum discussion at WebmasterWorld and Google+.

Image credit to BigStockPhoto for parrot

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07/10/2012 01:08 pm

Yaaaaaaaak!!!!!!!! Now Infographics are also useless. What man (CUTTS) what you want just tell us that only. Dumping the SEO life.

Nick Stamoulis

07/10/2012 08:04 pm

Two to three sentences is probably ok if there is nothing too special about each location, but I've found a lot of different stores for the same company can have a really great story to tell. It's a good way to help personalize your brand and each store, even if it doesn't make that much difference from an SEO perspective.


07/10/2012 10:28 pm

Of course, MORE than 2-3 sentences of unique text would be better.... ;p


07/11/2012 05:30 am

Hello Allena, can you suggest me to use for infographics submission?

David Frankk

07/11/2012 06:43 am

That is right Joshua. But sometimes too much content has a tendency to become repetitive and monotonous. Small, crisp content is always more attractive to the reader. Java Software Development


07/11/2012 01:14 pm

template is best : welcome to {cityname}! {It|This is} the {best|cool|hot|nice} {city|town} where you {can|may} {buy|purchase} {google adwords|google advertising}

Iain Bartholomew

07/13/2012 08:49 am

2 or 3 sentences isn't really setting the bar very high, is it? It's what I'd imagine the answer to be for a question like: "I can't be bothered spending time creating unique content for a series of similar pages on my website. What is the very least I can get away with doing to distinguish each from the others?"

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