Google Trends Now Understands Topics, Entities & More

Dec 4, 2013 • 9:20 am | comments (2) by twitter Google+ | Filed Under Google Search Engine

Google TrendsYesterday, Google announced a new improved Google Trends - one that is better at comparing apples to apples versus apples to oranges.

What do I mean by that? Well, when you want to compare who is more popular, such as Danny Sullivan and Barry Schwartz in the search industry - you weren't able to. There is a very popular Danny Sullivan race car driver and a very well-known Barry Schwartz professor in psychology that skew the results.

Google Trends now asks you which one you mean. Here is an example, you can see Danny Sullivan shows "Editor" below his name and when I start typing Barry Schwartz, it asks if I want to use the general search term of compare it to the psychologist. Unfortunately, I am not even popular enough to show up myself as a suggestion. :)

Google Trends Entities

Google explains Trends now uses and understands topics and entities, i.e. people, places and things. This way when you compare people to people, it allows you. When you compare things to things, it allows you as well. The example they gave was Rice as a food versus Rice University.

Now when you start typing into the search box you'll see new topic predictions. Type "rice" and you'll see predictions for "Rice University (University)" and "Rice (Cereal)." This makes it easy to do a fairer comparison.

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I wonder if this makes the tool more useful for spammers.

Forum discussion at Jake Hubert Google+ and Google Analytics Google+.

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Joshua Butler

12/04/2013 07:42 pm

This is telling me that Google is integrating the knowledge graph into more and more services.

Gracious Store

12/07/2013 04:06 am

In comparing apple and grape will you list all the criteria for which you are making the comparison in your search query to be able to get an informed search result?

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