Video: Google Top Contributors Talk About Challenges & Camaraderie

Jun 26, 2013 • 8:16 am | comments (18) by twitter Google+ | Filed Under Other Google Topics

Google Top Contributors - Sasch & AshleyWe've talked about the Google Top Contributors a lot here, simply because I have deep respect for what they do on a day to day basis. Most SEOs who read this blog help webmasters with their SEO issues for pay - these help webmasters for free and trust me, they go through a lot to try to help these webmasters.

+Sasch Mayer and +Ashley Berman Hale put a video together talking about some of the challenges they face on a daily basis and then some of the tips they have to work around or overcome those challenges.

Here is the video followed by the main points they make in the video:

  • Ranking algorithm is opaque and highly dynamic and the top contributors don't have all the details.
  • They deal with very emotional webmasters and owners because they may have lost all their rankings and a lot of business. They are not at a point they want to listen.
  • Top contributors often try simplify and demystify the algorithm. They know Google wants to rank the best web sites, the really best web sites.
  • This webmaster forum goes beyond an online forum, they interact outside in the real world. There is a tight spirit of camaraderie that makes the place unique.

John Mueller, one of the most active Googlers in the forum, also thanked the top contributors on Google+ saying:

We have some awesome Top Contributors in the webmasters forum - they put in a lot of time to help with websites, encouraging webmasters to make them better (and with that, perhaps gain more visibility in search). It's definitely not easy, and sometimes almost hopeless (depending on the website, the webmaster, and sometimes just how search works), but I really appreciate the help that they give there!

Although I personally do not post there too often, I do read the forums every day in great detail. I see what the TCs (top contributors) go through and how helpful they can be. I also see what they put up with and the anger thrown at them by webmasters. They do this all for free but it is their community, their profession, their way of giving back to the industry. I get that - I spent a ton of time in forums helping individual members out for years. Most of my time now is spent bringing you the best forum threads here, so I can help a wider base of webmasters. But that doesn't mean I don't feel, on some level, the camaraderie felt by those TCs in the webmaster help forums.

Want to become a TC, see but be warned, it is not easy.

Forum discussion at Google+.

Previous story: Daily Search Forum Recap: June 25, 2013



06/26/2013 01:15 pm

Ashley Berman Hale works at Cisco. What kind of knowledge, related to web development, can she share ? Sasch Mayer works at IceGiant. This company sells Web Promotion software : We all know what kind of software is this - pure scam. How about this quote : " pay a professional copywriter to produce a couple of quality articles per week for you to publish instead ". Is this the Internet by "Top Contributors" - the Internet of paid articles, written per request to satisfy search engine ? No Barry, Sasch Mayer doesn't help for free. He promotes his business. Very questionable business. And it's very sad that Google, making him Top Contributor, helps to promote activity they are fighting with lately.


06/26/2013 01:24 pm

I'm also curious, is Google aware about the way its logo is used by this Top Contributor : Does he want to shoot Google ? )

Barry Schwartz

06/26/2013 01:36 pm

I don't lose things.


06/26/2013 01:42 pm

Then where is my first post ?

Barry Schwartz

06/26/2013 01:43 pm

Was it under "Anti-SEO"?


06/26/2013 01:43 pm

As usual )

Barry Schwartz

06/26/2013 01:45 pm

Disqus marked it as spam. I approved.


06/26/2013 01:51 pm

I'm glad you still love me. Can I get "SER Top Contributor" badge ?) Ups ... no, not now ... have nothing to promote here (

Barry Schwartz

06/26/2013 01:54 pm

Sure. :)

Ashley Berman Hale

06/27/2013 02:16 am

I do work at Cisco - clever observation! Last I checked Cisco had a website. But to be fair - I'm not in SEO nor do I intend to be. Helping in the Webmaster Forum is just a hobby for me. A girl can have hobbies though, right? I'm also super into entomology and meteorology, bicycles and beer. Thanks Barry for the write up. You said it all more eloquently than me. I must work on my nerves while on camera. :)


06/27/2013 02:38 am

Ashley, I like almost everything about you ) I adore smart and perfect looking ladies ) I just can't understand how is it possible to provide help to webmasters based on the hobby. Is it kind of emotional help ? No doubt your smile can cure. Otherwise obviously one must have more knowledge, than just hobby to provide helpful information to others. Especially when others can be small business owners, thinking you're real professional and relying on your suggestions. Did you create Cisco's website? Did you create any valuable website? Do you consider yourself as a webmaster? Anyway nice to meet you ) Your smile made me a bit happier )

Ashley Berman Hale

06/27/2013 02:54 am

I'm guessing you don't really understand how offensive it is to bring up someone's looks when we're discussing something like technical competence? How strange. Yup, just a hobby and I never claimed to be an SEO or a "professional". I am just a volunteer that likes to help. But if I'm able to help people and add value when I'm just dicking around in a forum, imagine the great work I do for my day job. And you thought I was just a pretty face.


06/27/2013 03:12 am

I don't think it's offensive to talk honestly. And I would never talk to you just because of pretty face. I'm guessing you don't really understand how offensive it is when you think about every man around you, like about the monkey, seeking for certain pleasures. So, you didn't create valuable website by yourself, but you help others to do this. Hm .... But I still like your other hobbies )

Antti Nylund

06/27/2013 09:17 am

Ok, now that we have covered Ashley's looks and merits, could we focus on the most important thing: Is she helpful? At the end of the day, I think that is the only thing that really matters to people who are asking all the questions. You can be the best webmaster in the world, top-of-the-class SEO, but if you cannot communicate you are pretty useless when it comes to helping people. Most of the questions are not rocket science and Google has provided the answers. Some questions require basic coding or CMS skills. Some people only need that there is someone listening... I didn't check Ashley's profile out, didn't go through her posts, just wanted to note that the basis of your evaluation is incorrect.


06/27/2013 11:53 am

yay Sasch and Ashley! You guys are awesome!


06/27/2013 04:27 pm

Dear'oh me... :-) Where on that site are we "selling Web Promotion software"? The image you posted is a Photoshop mockup of a software box. Did you perhaps see that the date on said 'box' is 2010? Just to set the record straight, the site is way out of date. I haven't worked on it for years. Were you to fire off a contact request you'd receive an auto-response that no new work is being accepted due to excessive existing work commitments. I keep it up for nostalgic reasons, because I've owned the brand since 1999, all of which can be 'read' in my profile, if one cares to go and look. I have moved on from the old IceGiant days, and the site is only a nice reminder of how I got started. Maybe it's time to remove it from my profile. :-)


06/27/2013 10:14 pm

So in 2010, according to your mockup, you considered Google as the target, violated its trademark and 2013 you became the Top Contributor of the same Google. What a career !!! From 1999 till 2010 you sold questionable SEO software. Then in 2013 you "help" probably the same buyers of your questionable software, when, as you said in video, a lot of them "lost their income due to the actions of the previous SEO". What a career !!! Maybe it's time to stop scamming people, pretending you help them ?


07/09/2013 03:10 pm

She knows SEO, what else matters exactly?

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