Google Updates Structured Data Testing Tool (Formerly Rich Snippets)

Sep 21, 2012 • 9:00 am | comments (5) by twitter Google+ | Filed Under Google Search Engine Optimization

Google Webmaster ToolsGoogle announced they have renamed the rich snippets testing tool to the structure data testing tool and have have improved the rendering of the rich snippets, cleaned up the user interface, and added in many new languages.

The tool is still located at but was renamed to better fit what it does (all structured data, not just rich snippets).

Google also updated the tool adding:

  • An improved display in rich snippets in the testing tool to better match how they appear in search results.
  • The brand new visual design makes it clearer what structured data we can extract from the page, and how that may be shown in our search results.
  • The tool is now available in languages other than English to help webmasters from around the world build structured-data-enabled websites.

Here is a picture:

Google Structured Data Testing Tool

Forum discussion at Google+.

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09/21/2012 10:17 pm

Good update... Hope other updates are coming soon

Rekha Bisht

09/24/2012 06:10 am

Google always do few updates to improve user's experience. This is again a great update. :)

Precious Ngwu

09/24/2012 01:29 pm

Rich snippets have been showing my local Brazilian sites on PC/Desktop view but it's yet show up on mobile view but it's still good update all the way...


11/08/2012 05:48 pm

Have to disagree on this one. The new tool only allows 1500 characters to test if you are pasting in html. Since development and qa environments are in sheltered subdomains, there is no way to test the structured data without pasting in the html. With the new character limit I now have to select only areas that contain the structured data, which involves piecing together disjunct portions of html, and cannot even include all. Disappointing.


12/27/2013 10:32 am

Yes this is a good update from Google. I have implemented this on my website Buy it not showing in google search result like this with author name and image. Any help is appreciated.

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