Google: You Don't Want To Dig Yourself Out Of A Hole

Apr 11, 2013 - 8:33 am 10 by

in a holeIn yesterday's Matt Cutts Google Webmaster video he answered the question Can I buy a domain that used to have spam on it and still rank? Theshortcutts.com gives the short answer, "It's possible but can be difficult. Best to get a fresh domain."

I wanted to highlight something I've heard Matt Cutts say dozens of times at conferences.

About 1 minute and 32 seconds in, Matt responds to the question in one way saying:

Some spammer has come a long before you and dug a hole and now when you start out you're already in that hole.

Matt Cutts has often said it is easier to start with a fresh domain that starts at a level playing field, at ground level, as opposed to starting in a hole and having to do all this work just to get to ground level and then have to work to start ranking the site.

We did cover this once before in 2010 with our story Google's Reconsideration Requests May Not Wipe Out Your Old Links.

Here is the video:

Forum discussion at Google+.

Image credit to BigStockPhoto for man digging

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 18, 2025

Jul 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June Core Update Done, Local Ranking Update, AI Mode Updates & AI Calling Businesses

Jul 18, 2025 - 8:01 am
Google Maps

New Google Business Profile Check Edit Status

Jul 18, 2025 - 7:51 am
Google Search Engine Optimization

Google: Login Service Pages Are Hard To Rank In Search

Jul 18, 2025 - 7:41 am
Google

Google AI Overviews For Movie Queries

Jul 18, 2025 - 7:31 am
Google Ads

Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

Jul 18, 2025 - 7:21 am
Previous Story: Google Analytics Adds More Row Data