Don't Worry About The Priority Value In Google Sitemaps

Aug 29, 2011 • 8:43 am | comments (8) by twitter Google+ | Filed Under Google Search Engine Optimization

Google WebmasterA Google Webmaster Help thread has Googler, John Mueller telling webmasters not to worry about the "priority" value in the your XML Sitemap file.

We know the priority value is not required, as per the specification. But it doesn't stop those submitting sitemaps from "worrying" if they should specify something of value in there.

John explains:

I wouldn't worry too much about the "priority" values. If you're able to generate them based on useful information from your website, then it's a good idea to do that. If you can't automatically generate them and have too many pages to set the values manually, then it's fine to submit the Sitemap file without "priority" information. The "priority" value gives us a bit more information about your site, but changing values here generally won't lead to visible changes in crawling, indexing, or ranking overall.

It is always hard to know which pages to give higher priority to. Some like to give the home page and then category pages higher priority, while other webmasters take the reverse approach.

What do you do?

Forum discussion at Google Webmaster Help.

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Vanessa Fox

08/29/2011 01:06 pm

What do I do? I don't include it. :)

Barry Schwartz

08/29/2011 06:21 pm

Good to know. Thanks for sharing that Vanessa. 

Deepak Gupta

08/30/2011 12:25 pm

Thanks for the advice. I was very confused about these priority and change frequency. Now I got understood. Thanks dude


11/07/2012 11:36 am

I fully understand it now. Thanks!

Peter Drinnan

11/28/2012 05:47 pm

Sort of bummed out that I went to all the effort of adding priorities to all my pages, but nevertheless, thanks for the info.

Nashua Indigo

01/25/2013 09:31 pm

priority is important on a homepage and posts, specially when you post daily

andrew kelly

03/26/2013 03:06 am

Why you type in a branded keyword and you get a sitemap under your indexing is that to do with priority?


05/16/2014 06:07 pm


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