Google Sitelinks Are Time Dynamic

Oct 18, 2012 • 8:40 am | comments (7) by twitter Google+ | Filed Under Google Search Engine Optimization

Google has lots of flavors of Sitelinks but did you know that the Sitelinks change dynamically not just based on query but also based on your time filter?

For example, search for [microsoft] in Google and you will get typical Sitelinks from Microsoft site. For example, you get Dev Center, Support, Office, and so on:

Standard Google Sitelinks

But if you go to the search tools on the left and restrict the search to let's say this past week, you get a different set of Sitelinks:

Time Based Google Sitelinks

The content from these sections are more fresh, like the news center, some new announcements and I guess popular but recently updated pages.

It doesn't seem to be perfect but it might be a useful tool for SEOs to see what "fresh" or "recent" pages Google deems to be important on your web site.

Forum discussion at WebmasterWorld.

Previous story: Want Google News To Filter To New York Papers? You Can't.



10/18/2012 03:49 pm

Could be a way to inform your paid Sitelinks to speak to what is trending...thanks for the tip!

Nathan Burch

10/18/2012 04:22 pm

This could be another, albeit tweaked, form of Google's suggest, but for branded searches. It could be used quite well to analyze the fresh content of a client's competitor.

Michael Martinez

10/18/2012 09:21 pm

It's a pity that Google's date/time filter leaves out so much content from the time-frame specified. It's virtually useless to the user.

Asaad Dookhy

10/19/2012 11:29 am

When I restrict by week, month or year my root page disappears! Should I be worried?

Rajesh Magar

10/19/2012 11:49 am

As far as I know about Google site-links it shows popular pages of the website as site-links whenever anyone searching for using Brand/Domain name of the website. So the picture is simple in first image the site-links are showing for the sub-pages which are popular on that particular period of time. and the second images as you can see you been searching for past week update, so this is completely natural that at time those sub-pages of the websites was popular at the time. RIGHT? So I don't think that is there any dynamic site-links programming is going on, it just influenced by the performance of rest of the pages of that particular website.

tj welsh

10/22/2012 02:08 pm

I wonder if Google will make the "past week" sitelinks feature part of the non-filtered sitelinks in the coming months? Meaning, instead of having to filter within the past week it will automatically do that without the filter on.


10/25/2012 02:45 pm

You would imagine that Google would use the highest converting pages for sitelinks...

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