82% Of SEOs Don't Trust Google Doesn't Share Data For Search Rankings

Apr 13, 2012 - 8:33 am 3 by

share data pollAbout a month ago, we ran a poll asking Does Google Search Quality Use Data From Other Departments (i.e. Analytics, AdWords, etc)?

I am honestly shocked to see that 82% of those who answered the poll do not believe Google when they say they do not use this type of data for search ranking purposes.

  • 82% said Google likely does use data from other Google departments for search quality purposes
  • Only 11% feel they do not
  • 7% said they likely use only some data

I know many SEOs do not trust Google but this is pretty overwhelming.

I should note, this poll only has 86 responses, which is a very low response rate for our polls.

Forum discussion continued at WebmasterWorld.

This was written yesterday and scheduled to be posted today.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 27, 2026

Jan 27, 2026 - 10:00 am
Google Maps

Google Posts Tips To Write Better Review Replies

Jan 27, 2026 - 7:51 am
Google Updates

Google Search Ranking Volatility Remains Super Heated

Jan 27, 2026 - 7:41 am
Google Ads

Google Ads Data Exclusions For PMax Campaigns Rolling Out

Jan 27, 2026 - 7:31 am
Google Ads

Google Ads Experiment Center Help Doc

Jan 27, 2026 - 7:21 am
Bing Ads

Microsoft Advertising Launches Ad Preview Hub

Jan 27, 2026 - 7:11 am
 
Previous Story: Half Of SEOs Are Satisfied With Google's Chrome Penalty