Google+ Dying? Would That Impact Google's Search Results?

Apr 30, 2014 • 8:59 am | comments (7) by twitter Google+ | Filed Under Google Search Engine Optimization

Google+ iPhone AppThere are many rumors around if Google+ is dying based around Vic leaving and some other stories.

Now, if Google+ did get dropped, which seems hard to believe based on all the integration it has across all of Google's properties, but if it is, how would that impact SEO and the search results?

Organically, we know Google+ has no impact on rankings outside of personalization, if any. We do also know that Google+ is a large part of powering authorship these days. We see faces, mostly pulled from a Google+ profile, all over the search results. We also know which of your friends like a URL or not, often.

If Google+ was dropped, Google would have to source the images from somewhere else, but likely would still be a Google profile. Google's rankings should have no concern or change based on Google+ dropping.

Matt Cutts was never a fan of Google+ being used for rankings, or any social network.

Forum discussion at WebmasterWorld.

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Josh Zehtabchi

04/30/2014 02:11 pm

There was a detailed article on Hacker News (I wish I could cite) that they are not dumping G+ of any nature, rather, considering it a property that will remain. I highly doubt it would affect anything other than 'social'. +1's would still (IMHO) theoretically still satisfy such needs.

Mark Warner

04/30/2014 04:45 pm

G+ does impact in-depth article rankings.


04/30/2014 07:15 pm

No. The ads will be unaffected.

Mini Mansell

04/30/2014 08:54 pm

every single one of these type articles come from people who have repeatedly written negatively about g+. its become expected from them now. i would love to see an unbiased post though.

Soni Sharma

05/01/2014 06:28 am

They have invested huge amount in Google Plus. I doubt they would drop this project. only time will let us know :) ... Agreed that Google plus not engaging as much as Facebook. But that's also moving towards 100% boring...I like Google Plus' Gif posts. authorship, places for business stuff associated with it.

Gaurav Srivastava

05/01/2014 07:15 am

You mean Author & Publisher will lose their Authorship??? If that happens!!

Ali Qamar

05/02/2014 04:25 am

Well, Google plus impacts feature length articles' ranking (as far as my test & trials, and experience is concerned) and I can hardly believe Google will drop it EVER. My mind and logics don't agree - so I believe it won't go (at least not this much softly...).

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