Google's UK Search Share Drops Below 90%

Nov 7, 2012 • 8:22 am | comments (4) by twitter Google+ | Filed Under Google News & Finances

decline graphThe Guardian reports via a Hitwise report that for the first time in five years, Google's search market share in the UK dropped below 90%.

Technically it was a small drop from the month before, a drop of 1.41 points to 89.33%. Bing increased slightly by 0.72 percentage points, to 4.71%.

The Guardian story is a bit extreme asking the question, what if Google continued to decline? Well, Google will do whatever they can to stop that but Google doesn't always have to be the leader in search. To you and I, that may seem impossible, but really, anything is possible.

The article wrote:

Watch out, Google: if last month's search share loss carries on, then by February 2016 Microsoft's Bing will have overtaken you.

Yea, we will see.

Forum discussion at WebmasterWorld.

Image credit to BigStockPhoto for percentage decrease image.

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11/07/2012 02:11 pm

I have Bing as my default search engine. Cool Bing!

Amit Patel

11/07/2012 09:57 pm

Goog rigs results and here's how: Ads on all commercial searches are perfect HOWEVER serps are more educational and of a non-commercial nature (wikipedia, ehow etc). Why? So users click on ads. There is no wall between Adwords and Search, Google is a disgrace designed to defraud. Try top $$ keywords and see how ads are perfect but content is not and how almost every site on top 10 is also an advertiser. On commercial searches Google manually inspects all SERPS via their raters with 160 pages of guidelines so you cannot hide behind the algo. Dear EU and FTC--investigate the digital thugs.

Ian Macfarlane

11/08/2012 11:38 am

There's an XKCD for everything...


11/08/2012 02:30 pm

What do you mean when you say that, on commercial searches, Google manually inspects all SERPs through human raters? And what do you mean by 160 pages of guidelines?

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