Google Site Command Showing Review Snippets Only?

Jul 10, 2014 • 8:44 am | comments (8) by twitter Google+ | Filed Under Google Search Engine Optimization

Irving Weiss, the SEO lead at, shared a thread with me on Moz that in some cases, Google is only showing the reviews rich snippets when the query is a site command.

Here is an example. If you do a site command for this site, you get review snippets:

google snippet reviews site

But if you search for the first result without a site command, the snippets are removed:

google snippet reviews gone

An SEO at LeadHub also reported this in the thread saying:

I'm noticing that several sites of mine are triggering rich snippets for REVIEWS when I do site:search, however when I remove the site:search their results are stripped of rich snippets.

Is this common?

Forum discussion at Moz.

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Josh Barnett

07/10/2014 01:03 pm

I've seen rich snippets appear in site commands that wouldn't show for normal search queries. I've also seen that happen with really, really specific search queries (like searching for a post title in quotes to make sure it indexed properly). It seems that Google is more likely to show snippets in really specific search commands.

Bharti Sharma

07/10/2014 01:05 pm

I have checked, but its not showing Review snippets always.

Lewis Pugsley

07/10/2014 01:36 pm

This does't appear for me. I still see the star ratings in both scenarios.


07/10/2014 03:37 pm

But only webmasters or SEO's will search that way. Hopefully they will push the rich snippets for all searches instead of just site command. It looks that Vitals markup is coded properly (and the site search kind of confirms that) so maybe this is a bug?

Jacob Maslow

07/10/2014 10:00 pm isnt showing review snippets. They got thousands of reviews and use snippets. Huge place and they are highly ranked for SEO. THeir competitor shows reviews snippets for site search

Saijo George

07/11/2014 01:48 am

I would say they are running A/B tests on deciding if its worth keeping RichSnippets in the SERP.

Auto Acc. Garage

07/11/2014 04:59 pm

I see snippets showing up for them. Are you sure you're searching for a product page? with & without site qualifier:

Jacob Maslow

07/11/2014 05:16 pm

I'm not searching for products. That's the issue.

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