New: A Listing Rich Snippets In Google

Aug 26, 2011 • 8:41 am | comments (14) by twitter Google+ | Filed Under Google Search Engine Optimization

Update: It is official, read the Google Search Blog for the new snippet for list pages.

A WebmasterWorld thread has some people noticing a new rich snippet of sorts being tested on Google.

I can't replicate it but it might come up for you for searches on [new york real estate] where you see results.

Here are pictures, one from @t1c1 and the other from the WebmasterWorld thread:

Google real estate rich snippet

Google real estate rich snippet

As you can see, real estate like information in the listing. Such as X number of listings followed by normal site snippet information with number of photos, addresses, price and more information.

I can't even replicate them in the rich snippet testing tool for these examples.

Have you seen these?

Forum discussion at WebmasterWorld.

Update: It is not just real estate, but also general listings. Here is an image Carlos Gonzalez Rotger shared on Google +:

Google Listing Snippet

Pretty cool anyone else see other examples?

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08/26/2011 01:09 pm

since yesterday, I got these "rich item results" also in Germany (e.g.


08/26/2011 03:04 pm

So cool there's no need to leave Google now. 


08/26/2011 03:15 pm

Very interesting, thanks

Aaron Bradley

08/26/2011 04:18 pm

Poking around and shows they are awash in structured data (between 40 and 100 triples for a typical listing on each), so there's lots of fodder for Google to digest, as well as heaps of semi-structured data for Google to parse. I'm not surprised that the rich snippets testing tool reveals little, as the rich snippets testing tool usually reveals little for anything but the most obvious structured data types (hReview and hRecipe microformats, established product ontology markup, etc.).

Joe Youngblood

08/26/2011 09:50 pm

cool or ignoring meta description? depends on how the users react to it. if it improves CTR i'm all for it, but what if it hurts it? Those descriptions are replacing things on GEO pages, these are generalized pages with tons of content. I've worked on geo sites and spent weeks writing proper meta description text to boost the CTR. I would be annoyed if Google just decided what was best and ignored it... if the CTR dropped that is :p

Joe Youngblood

08/26/2011 09:52 pm

btw what language is that in the last image?

Salvatore Surra

08/26/2011 11:29 pm

I've seen this on a few search results including cars. Check out this search for 'honda accord' where Google is bringing details from the page.


08/27/2011 02:20 am

I see it a lot for travel related terms where you have a lot of pages with multiple listings. Really cool when you see hotel name and from pricing. I say it's a great addition. Now if we only could have a say on what's being listed!


08/27/2011 12:09 pm

I saw this a few days ago (I am in the UK) I had lots of them appearing and had a quick look at the source of a couple ... I could see no obvious markup using microdata (in fact I could not even find some of the words that appeared on the snippet) and concluded that Google was creating it from a page analysis Have just had a look at the markup of the Zillow page and I cannot see any microdata tags ....

The PokerGosh

08/28/2011 10:34 am

I am either cant replicate this...


08/28/2011 01:06 pm

I only saw it for an evening then it went away

Juan Karstel

08/29/2011 06:28 am

I actually noticed it on Friday for the first time. In our case - the lists are based on Search Status updates. Rather useful now that I think about it.


08/29/2011 07:44 pm

Please an tutorial for using this in wordpress!!!!!


08/31/2011 06:16 am

Does anyone know how to turn them on? Should I wait for Googlebot to crawl my website categories again?

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