There has always been a lot of discussion around the topic of conversion rates and if that impacts your Google rankings. Of course, the correlation versus causation item is on the top of ones mind when discussing such topics.
But I wanted to share with you a WebmasterWorld thread that tested this, obviously without being to isolate all the variables, on his own site.
- Dropped his prices on his site
- It led to a 2-fold increase in conversion rates from 2.89% to 5.68%
- Also led to a bounce rate drop from 39% to 26%
- Also more time spent on the site from 203 seconds to 290 seconds
Shortly after, he noticed his rankings spiked up higher in Google. Here is the breakdown he shared:
- widget (EMD): Friday: #97, today: #56
- widget product: Friday: #127, today: #39
- california widget: Friday: #12, today: #5
- widgets: Friday: #145, today: #82
He said, "It's almost crazy to think that we could be seeing any results this quick from this change but we have made no other changes to the site and we have done no promotion or link building since April, 2012." Could it be that Google is able to track this? Note, he does not use Google Analytics on his site.
Forum discussion at WebmasterWorld.
Image credit to BigStockPhoto for funnel