Google's Cutts: Add User Satisfaction Poll To Your Site

Jun 26, 2013 • 8:50 am | comments (26) by twitter Google+ | Filed Under Other Google Topics

Google's Matt Cutts reshared a post on Google+ about Google consumer surveys adding a free feature for publishers to add code to their site to poll their website visitors if they like the pages.

Cutts said, "they just rolled out a new (free!) feature that helps you figure out how your users like your website!" "I highly recommend it," he added.

Here is a screen shot of what it might look like on your site:

click for full size

The reports that it outputs is nice and it is good to get user feedback on your site about your pages but I am sure there are a ton of webmasters who will think - no way am I adding this to my site. Google can then use this data to hurt my web site. Of course, Matt Cutts would say Google currently doesn't use this data for ranking purposes.

Anyway, here are the stats it outputs:

Google consumer surveys

Will you add this to your web site?

Forum discussion at Google+.

Update: As expected, Matt Cutts said they won't use it for ranking:

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06/26/2013 01:09 pm

hell no


06/26/2013 01:17 pm

Coming next: "Where do you think this website should appear in our search results? (1-10)" Weak sauce, Google.


06/26/2013 01:41 pm

No. Visitors don't want to waste their time with such things.


06/26/2013 01:52 pm

Gridlok is right... "let millions of people helping us identifying the best (and worst) sites..."


06/26/2013 02:01 pm

Ugh, easily abused to, at the very least, make the data you receive from the tool worthless.

Praveen Sharma

06/26/2013 02:04 pm

Google should use it on their SERP, and lets see what searchers have to say about their results through this poll.

Gareth Owen

06/26/2013 02:11 pm



06/26/2013 03:37 pm

The average user would probably say that they were satisfied.

Adeel Sami

06/26/2013 04:17 pm

Well, that may, I mean how it will work ? Could be spammed by auto-bots by using IP ranges to enter -tive feedback. What'll be it's outcome; the feedback data will be used for what ? To further give strength to already-strong sites with vast user-base and keep the new sites with less feedback on tip of toe ? Just a confusion it will be used for ranking in the future..


06/26/2013 04:19 pm

Matt Cutts: "Hungry, hungry, feed me with more data!" Webmaster: "No, sorry!"

Karl-Heinz Müller

06/26/2013 06:19 pm

Yes I will. Any tool to collect comments from visitors about my web site, even if not representative like an online survey, provides me how my visitors perceive my web site. You can do that by programming your own survey, setting up data tables and reports or by adding a short html snippet. It's up to you. I am not concerned about Google using this feature to value the quality of my Web site. Google has much more efficient methods with representative results to do that. Maybe I am too naive, but I think his primary reason to promote this feature is to help webmasters to improve their web sites.

Takeshi Young

06/26/2013 06:46 pm

Pretty cool. However, the results will likely be polarized because people with strong opinions (either positive or negative) are motivated to take surveys than people who have no strong feelings either way.


06/26/2013 08:02 pm

The data it will provide would be somewhat unreliable based on the fact that most dissatisfied users won't stay around long enough to take the poll. So someone would have to initially like your site to stick around but then be dissatisfied enough to take the poll. I guess it works for sites with large established userbases. Look at your bounce rates and returning visitors, time-on-site/page, you can't trust what the visitors are saying in the polls.

Nate Johnson

06/26/2013 08:31 pm

Great point Fedor. +1


06/26/2013 11:46 pm

We already have:

Praveen Sharma

06/27/2013 04:17 am

But its not working now, only a feedback form is there.

Pervez Alam

06/27/2013 04:41 am

It will not help positively because most of competitors will gives negative voting for that related industry website so that Google can judge website performance on behalf of those results. It will play totally negative Game for the website

Saroj Nayak

06/27/2013 05:13 am

I am agree with you Pervez. It will be easy for competitors to give a negative voting. I think on Next Penguin Update Google will add this code on their algorithm.


06/27/2013 09:48 am

only people who review are either competition or angry. happy people don't bother. That is why google reviews are skewed. If a company on google local has a huge number of positive reviews and few bad ones. Then you know the reviews are fake. same will happen with this.

Matt Morgan

06/27/2013 05:01 pm

I like the concept. Yes, there is concern about negative reviews, but if you worry about that, they've already won. If you have a great website with great content, this will be a great addition to your site.


06/27/2013 10:27 pm

Yep, that seems about right to me! Give us something for 'free' and then turn it on us. It's their style!

Yogita Aggarwal

06/28/2013 03:08 am

Having a "User Satisfaction Poll" is surely a nice concept but just for the non-profit websites and blogs but when it comes to apply this suggestion on business websites it can cause issues.

Ashish Yadav

07/04/2013 10:38 am

yes this is really a good concept....but only for US is not good, i want to tell matt cutts kindly provide this concept also for India website web masters.

Abhinav Sharma

07/05/2013 01:36 pm

I like the idea. Yes, there is worry about negative reviews, but if you concern about that, they've already won. If you have a big website with great content, this will be a large addition to your site.


07/10/2013 03:22 pm

How is Google's questionnaire different than Survey Monkey? There are many excellent sources for free or low-cost user surveys; wonder why Google wants to get into this. It's a non-starter, IMHO.

Chris Flowers

05/19/2014 06:23 pm

I hate these things like the friggin' plague. I skip any site that hits me with one.

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