Business Names Google Places Quality Guidelines Updated

Feb 21, 2014 • 8:22 am | comments (14) by twitter Google+ | Filed Under Google Maps

Google Places LogoGoogle has updated their Google Places quality guidelines once again this time to clarify how you can name your business within Google Places/Google Local/Google Maps.

Jade Wang from Google pulled out the changes and posted them in the Google Places Help forums. The changes include:

  • Your title should reflect your business's real-world title.
  • In addition to your business's real-world title, you may include a single descriptor that helps customers locate your business or understand what your business offers.
  • Marketing taglines, phone numbers, store codes, or URLs are not valid descriptors.
  • Examples of acceptable titles with descriptors (in italics for demonstration purposes) are "Starbucks Downtown" or "Joe's Pizza Delivery". Examples that would not be accepted would be "#1 Seattle Plumbing", "Joe's Pizza Best Delivery", or "Joe's Pizza Restaurant Dallas".

Hopefully that clarifies things a bit better, because these guidelines are updated relatively frequently.

Forum discussion at Google Places Help.

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02/21/2014 01:40 pm

So apparently Tad's SEO would be accepted but Tad's Search Engine Optimization would not?


02/21/2014 02:47 pm

Soooooo. What if your business names franchises based on what city they're in? [Brand Name] Boston

Steve Nash

02/21/2014 05:36 pm

shall we call this the 411local update.


02/21/2014 09:02 pm

so, we not will be using google places, let it will google internal spyware database for use with google glasses.


02/21/2014 11:10 pm

they need more reasons to penalize everybody


02/22/2014 12:34 am

I would assume since most franchises don't just go by their franchise name and most go by the name Franchise of City because they are all locally owned and operated it should be fine as long as that's they name they go by offline. If you go by just "Franchise" offline than that's what you should use as your places as well. Just my opinion.

Soni Sharma

02/22/2014 03:21 am

Google places has some bugs with old listings, some listings have language, address and details problems. But if you report the problem, it is rectified very fast now.

Ahsan Parwez

02/22/2014 07:33 am

I support this move by Google, Businesses will use their original company names on Maps.


02/22/2014 10:22 am

what if there are more than one listing of a place and with the same keyword one listing is appearing . what about the other. what has to be done?

Praveen Sharma

02/24/2014 05:03 am

Both are acceptable, only Tad's Best/Top SEO not.

Praveen Sharma

02/24/2014 08:59 am

If you have two listings for the same name and location, remove the other duplicate one. Having such multiple listings for same name and location is not the correct way to do it and also means violating Google's guidelines.

Ajay Chand

02/24/2014 11:09 am

How to promote your blog ...??? I have written a blog for my product, In how many sites i can submit that one..???

Sammy Kumar

07/25/2014 01:38 pm

Is it possible to do something like this: Carson Dentistry Periodontics ?

Sammy Kumar

07/25/2014 01:56 pm

Carson Dentistry Periodontics where "Periodontics" describes what the business specializes in ? Carson Dentistry would be the business name....

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