Google Mobile Ping Attribute Speeds Up Mobile Search By 400 Milliseconds

Oct 4, 2013 • 8:24 am | comments (3) by twitter Google+ | Filed Under Google Search Engine

Google Mobile SEOIlya Grigorik, a Google Developer Advocate, specifically working on making the web faster, announced quietly on Google+ that they just launched a new feature that will make mobile search faster by 200-400 milliseconds.

With the new ping attribute, you can speed up requests and response times to your site from Google mobile search. Ilya explains that when a "user clicks on a result, typically they are first sent to a Google URL redirector and then to the target site." But "with <a ping>, the click is tracked using an asynchronous call, meaning that the user sees one less redirect and a faster overall experience," he explained.

google mobile ping attribute

We know speed is important, especially on mobile search, so this is nice to see.

A note, this is only currently supported on Chrome and Safari.

Forum discussion at Google+.

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10/04/2013 12:50 pm

Thats one point of view... I'd say until now they slowed down all my searches by those 400 by adding a artifical redirect that only benefits them for tracking what I click on.

Music Man

10/05/2013 12:34 pm

It should have been implemented long time back. Implement the same for desktop searches. 400ms * No of pages Clicked * No of Searches = Tats lot of time

Gracious Store

10/07/2013 04:23 am

Google should implement same for all devices , not just the mobile devices.

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