Google Mobile Ping Attribute Speeds Up Mobile Search By 400 Milliseconds

Oct 4, 2013 • 8:24 am | comments (3) by | Filed Under Google Search Engine

Google Mobile SEOIlya Grigorik, a Google Developer Advocate, specifically working on making the web faster, announced quietly on Google+ that they just launched a new feature that will make mobile search faster by 200-400 milliseconds.

With the new ping attribute, you can speed up requests and response times to your site from Google mobile search. Ilya explains that when a "user clicks on a result, typically they are first sent to a Google URL redirector and then to the target site." But "with <a ping>, the click is tracked using an asynchronous call, meaning that the user sees one less redirect and a faster overall experience," he explained.

google mobile ping attribute

We know speed is important, especially on mobile search, so this is nice to see.

A note, this is only currently supported on Chrome and Safari.

Forum discussion at Google+.

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