New Google Penguin Update Rumors: Penguin 1.1

May 25, 2012 • 8:26 am | comments (26) by twitter Google+ | Filed Under Google PageRank & Algorithm Updates

Google Penguin UpdateTedster, the administrator at WebmasterWorld, started a thread at WebmasterWorld asking if others feel that Google pushed out or is pushing out an update to the Penguin algorithm.

He believes they are due to the increase in discussion in the various forum threads of people claiming recoveries and also new people claiming they were hit. That is the same metric we use to detect and report on possible Google updates - but this time, I am citing Tedster.

We thought we saw Penguin updates before, once around May 13th and then again around May 15th but Google said no, it wasn't Penguin, Panda or anything else.

Is this the real Penguin update? Is this version 1.1 of Penguin?

I do not know - did you recover?

Forum discussion at WebmasterWorld.

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Jigar Pandya

05/25/2012 12:55 pm

I think so, Its the another hit by Google, who have over optimization their sites. Even i know somewhere that, If i put 1 link to popular site to get backlink & when Google cache that also will count as over optimization by Penguin, Is it the true way?

Fede Einhorn

05/25/2012 01:46 pm

It would be good to stop with the rumors for a change and start reporting on prooven facts only. Rumors drive everybody crazy with no reason... Leave that to forums..

Barry Schwartz

05/25/2012 01:48 pm

SER reports rumors, labels them as rumors and we hope to get Google to confirm or deny them. I said, this is a "rumor" and I said I emailed Google to find out. When it becomes true, I will update the post and post it on SELand as well. Thanks for reading.

Omri Shabat

05/25/2012 01:59 pm

You actually doing a great work here Barry, without all your "rumors" reporting more than half of all search updates would have been discovered in a much later date! As for the Penguin update, I have to admit that I'm not seeing any significant movements at this point. I think that when it will update, it will be pretty notable (like the first few Panda updates were).

Victoria Silverstone

05/25/2012 02:17 pm

The update will come in batches. So, I think websites are just getting "better" because their competitors were affected by penguin in a different moment, causing SERP position variation. Does it make sense?


05/25/2012 03:02 pm

One of my sites, without getting too excited about it just yet, seems to have returned to its original SERPs. This site was actually hit on April 27th which I've read was when a Panda update was rolled out... So maybe there was a general Panda/Penguin refresh.

Nick Eubanks

05/25/2012 04:03 pm

Hey Barry - Thanks for keeping your finger on the pulse of these silly zoo creatures. I actually built a cas (very small) using one of my sites that seems to have been hit on 4/24 and the steps I took to resurrect it (which seems to have worked) it hits SEOmoz this afternoon, so hopefully this helps provide a bit of real data on what's going on. Again - it's a tiny example that I'm sure some will argue is in a bit of a vacuum, but we'll see. Again, thanks. Cheers!

Fionn Downhill

05/25/2012 04:50 pm

Barry whats with the cute penguin why cant you use and evil angry bird to depict the real villian.


05/25/2012 06:12 pm

Over the last 5 months I've built my site up to average 550 visitors daily using hardly any back linking just well SEO optimized blog posts everyday. Yesterday was 563, today is over half way through and I'm not even at 100! So much for white hat SEO. Any thoughts on the cause of this?


05/25/2012 07:39 pm

No change over here.


05/25/2012 09:16 pm

Yes, it is. Get links without the backlinks obligations.


05/25/2012 09:22 pm

Replace "SEO optimized blog posts" in your head with "written for people blog posts", work hard for the next five years and you will be fine.


05/25/2012 10:47 pm

I used to enjoy the #1 position for several key words in my little niche until I got slammed last month by Penguin. Where am I now? On page 50. I have spent the last 30 days trying to figure out how I got so heavily penalized by this new algorithm, learning as much as possible about Penguin, and updating/improving my site to the best of my ability. What's frustrating is I know for a fact that I have the most informative, educational and relevant site in my entire niche. So page 50 is a big slap in the face. If I don't improve my rankings with Google's next update, I am going to throw up:( Bring on the next update!


05/25/2012 10:53 pm

No update yet on my end.

Vishal Batish

05/26/2012 04:29 am

The answer to your problem is to get quality content on your website inform of a blog or a forum.

Vishal Batish

05/26/2012 04:32 am

hey... it could be analytics downtime too.. anyways .. do check out which keywords or websites were getting you traffic and from there you can find out what has happened. if you keep a check on rankings you might know if they have fallen or anything.


05/26/2012 04:37 am

"Google Penguin Update" and "Google Webspam Update" are Million Dollar LINKBAIT words these days. (As are those including 'Fix' or 'Recovery', etc.) So keep 'em coming Barry. Good for traffic. Chris Crum over at WebProNews is staying all over page one by using 'em day after day. Even gossip about rumors about speculation about Google Penguin webspam update recovery fixes generates buzz and loads of social signals! Isn't the internet fun?

Richard Merry

05/26/2012 03:25 pm

Just wanted to chuck something into the mix. I've got a small yet informative site that's been recently getting 300 to 400 visitor per day, but the thing is, 70% of the traffic is from Bing and 30% from Yahoo. I get zero traffic from Google.


05/26/2012 04:16 pm

i would call this webmaster paranoia. As soon as someone notices single change in SERP thread starts in Webmaster world about another Penguin/Panda/xxx update. I read somewhere that Google makes about 500 changes/year to their algo and these fluctuations are normal. These small changes happen every day and you can find examples for them every day.


05/26/2012 05:10 pm

Well after the updates value based content for the people is the focus, I've always provided great content for the user, I just also wrote the structure of the post to make the search engines happy. Now google has made a complete 180! It is just unfortunate that before you couldn't rank well without optimizing for SEO. I spent months finally building my site the right way by publishing over 100 great quality posts after years of doing ineffective marketing, I'm getting the most traffic I've ever had, great lead flow, my sales flow is finally consistent then BAM! All my hard work taken away from me right as I was beginning see the best results I've ever had. Does anyone have any suggestions for salvaging our content that has been effected? All my posts were SEO optimized and getting traffic, today its the same time and I've had 33 visits. I'm getting a little emotional about this one, lol.

Mangesh Shahi

05/28/2012 06:14 am

This is fake name Penguin 1.1 updation bcoz google is not announced for this name.

Nilesh Pansuriya

05/28/2012 06:36 am

@ Matt - Minor weather report: We pushed 1st Penguin algo data refresh an hour ago. Affects


05/29/2012 02:34 am

hi Matt, you are not alone. my website also used to get around 300 to 400 unique visitors everyday. but now the number has fallen down to pathetic 50 or 60. I feel like crying.

Kerry Smith

06/04/2012 02:50 am

I have a website that has been going for 7 years & has always had good traffic. It's been slammed since 24th April, dropped from 1000 impressons a day to 100 but we have that same website on a production server( we are prettying it up) under a different domain name( exactly the same content) but with no analytics or webmaster tracking devices & guess what???? It's ranking & getting hits. Can someone tell me how they can say it's all about content? The only difference is the domain name is different & it has no Google tracking devices.....

nitin vyas

06/04/2012 07:49 am

Hey Matt I've seen several sites that got slammed due to his silly update.However I would suggest you to remove meta keywords tag from your site and make the content as natural as possible. Don't insert keywords, let them flow naturally. Also check if your site has any duplicate content


06/04/2012 08:02 am

I had my site listed on the first page of Google with certain keywords and now it's not even in the top 100... all this happened in just 2 day... and now it's getting a lot complicated then you ever think... the visits also declined in past 2 days... I don't know why? Please help...

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