In short, revenues up about 35% from previous second quarter in 2011. Why, maybe due to a 42% increase in paid clicks over the second quarter of 2011.
Webmasters and SEOs at WebmasterWorld say paid clicks are up because organic search results are poorer and Google is showing more ads in place of organic results. They point fingers at the Penguin update.
One disgruntled SEO said:
Google's earnings report for q2 was just released and it appears to be a pretty good indication of penguin's success. Forecast: more penguin...
Of course, many believe Google completely separates the organic search side from their financial success. Some may even say, Penguin is to blame because it is driving more users and more searches because quality is better. But others say, it drives users to be unhappy with the organic results and leads them to click on search ads.
Either way - this type of talk is expected but a 42% increase in paid clicks is pretty huge.
Forum discussion at WebmasterWorld.
Image credit to ShutterStock for penguin money