Google's Matt Cutts Tells Webmaster The Penguin Algorithm Is Impacting Rankings

Dec 27, 2013 • 8:02 am | comments (13) by twitter Google+ | Filed Under Google Search Engine Optimization

Penguin ChristmasIt seems like Google is on a trend of telling webmasters which algorithms are impacting their site the most, at least in a negative way.

The other day a Googler told a webmaster that Panda was hurting their site, whereas now, Google's Matt Cutts is telling another webmaster that the Penguin algorithm is impacting their site.

The thread is at Google Webmaster Help and this is how Google's Matt Cutts responded:

Nope, it's not the title and meta descriptions. I'd recommend reading up about Penguin and looking into how to clean things up for Penguin.

Which is why I'd love to see an automated actions viewer in Google Webmaster Tools. I know it is a lot to ask but hey, I am asking.

Forum discussion at Google Webmaster Help.

Image credit to BigStockPhoto for christmas penguin

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12/27/2013 02:23 pm

him not tell anything about amazon spam?

Alexander Hemedinger

12/27/2013 03:37 pm

I am sure it's all about authority or money thing. Never know.... Hopefully he will address it.

Durant Imboden

12/27/2013 03:45 pm

The idea of an "automated actions viewer" in WMT is appealing, but the implementation could be tricky. If the multiple factors were combined to yield a single "quality score" (Panda) or "Over-optimization score" (Penguin), how actionable would that information be?


12/27/2013 06:27 pm

but it will much better than nothing.


12/27/2013 08:16 pm

+1 for the automated actions viewer. At least some degree of knowledge could help small businesses recover their sites before they close their doors for good.

Durant Imboden

12/27/2013 10:06 pm

Trouble is, an algorithmic downranking (technically not a "penalty," though it can feel like one) isn't as clear-cut as a manual penalty. A manual penalty can be given for a specific behavior--selling links, for example--and Google isn't giving away any secrets if it lets you know that you've been nailed for a violation of its published guidelines. With Panda or Penguin, the "automated actions" may be due to any number of things, and how those things interact can change over time. Just as important, giving away too much information would make Panda or Penguin easier to reverse-engineer. (If site owners compared notes and learned, for example, that "thin pages" represented 30 percent or more of Panda victims' sites, the Panda victims would know that they could get away with 29 percent of their pages being thin. That probably isn't something that Google would want advertised.) Still, it does seem unfair that manual penalties for bad behavior expire (or can be removed) while Panda and Penguin effects may continue for years.

josh bachynski (SEO)

12/27/2013 11:35 pm

keep asking Barry! as you well know the squeaky wheel often gets the google grease!

Chetan Patel

12/28/2013 05:15 am

Nice job berry, i think Matt Cutts is confuse these days, some days ago he told "No More PageRank Update This Year" but it happened :(


12/28/2013 05:03 pm

looks like everything him say, work in opposite way.

Toby Crabtree

12/30/2013 06:36 am

Thanks for sharing this news Berry.

Rahul Trivedi

12/30/2013 09:02 am

Cleaning up your link profile is the only way to get recovery from penguin algo penalty.

Usman Raza

01/01/2014 07:26 am

well if you do not build bad or low quality links you never needed to be worried about penguin !

diana spencer

01/02/2014 09:40 am

These it's getting impossible to build a 'good' link.So you are talking rubbish.

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