PDFs Ranking Well In Google - Monetize Them

Nov 29, 2011 • 8:59 am | comments (6) by twitter Google+ | Filed Under Google Search Engine Optimization
 

PDF logoA WebmasterWorld thread has some SEOs discussing that for some of their query niches, Google tends to be ranking a lot of PDF documents at the top of the page.

Personally, I have not seen this but I can believe it. Google wants to return the most relevant information for the query, be it a web page, video, local listing or a PDF white paper.

So ranking for PDFs is not a new topic, but how do you monetize them after you rank for them?

GoodROI shared in the thread his thoughts:

  • Add affiliate links to your PDF.
  • In the content of the PDF you can talk about and promote your company's products/services/ebooks/whatever.<.li>
  • Link juice flows through PDFs so you can sell links.
  • You can also sell ad placement or banner placement.

But managing these types of things in a PDF is a harder than in a web page. It is hard to serve dynamic ads in a PDF document. Plus some PDF viewers warn users of clicking on external links from a PDF, which can drastically drop click through rates.

In any event, if you are looking for tips on monetizing your good ranking PDF documents, join the thread.

Forum discussion at WebmasterWorld.

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Comments:

Bruce Canales

11/29/2011 05:55 pm

You could always use an HTML page with full color ads and links then scrape the entire page and save it into a PDF. Use iWeb2Print. I've been using for awhile now. I turn articles to PDF docs and read them later when I have time. http://www.hula-hub.com/2011/11/25/want-to-save-a-web-page-as-a-pdf-toolbox-series/

Petersonneo

11/30/2011 08:51 am

Didn't know PDF file can pass link juice. Do pdf file on a website has PR ranking?

Nuno Hipolito

11/30/2011 09:27 am

PDFs are converted to html by the crawler, so they basically get valued like a basic html page.

Jonecir de Souza

11/30/2011 01:17 pm

Yes, PDF's file are appearing on top of Google. Here in Brazil you can easily see them. Here's an example when you search for "Gestão do Conhecimento": http://www.google.com.br/#hl=pt-BR&cp=9&gs_id=1l&xhr=t&q=gest%C3%A3o+do+conhecimento&pf=p&sclient=psy-ab&site=&source=hp&pbx=1&oq=gest%C3%A3o+do&aq=0&aqi=g4&aql=&gs_sm=&gs_upl=&bav=on.2,or.r_gc.r_pw.r_cp.,cf.osb&fp=6e3224bf59a5e4f&biw=1252&bih=564

maque

11/30/2011 02:15 pm

That is a pretty nice idea to make a buck there :)

Michal Schofield

04/29/2012 10:01 pm

pretty good  idea

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