Google +1: Google's Answer To Social Search & Facebook

Jan 28, 2011 • 8:41 am | comments (8) by twitter Google+ | Filed Under Google Search Engine

In October 2009, Google announced their social search feature and it got a ton of buzz. A few months later they rolled it into the main stream search results via the left hand navigation and a social box element, normally at the bottom of the search results.

But Google knows it is not enough. We know Google uses some elements of social factors for ranking these days but again, limited.

In a BusinessWeek article, on page 3, the article talks about a Google +1 project. The article said:

Gundotra won't say much about the initiative. Two sources familiar with it, who asked not to be named because the project is not yet public, confirm that it is tentatively called Google +1 and that it is designed to cull data about relationships among users from current services such as Gmail and YouTube. Google will then let users share material through those connections, while using the information to make other products more social. Search results may be skewed toward pages that your friends found usefulófor instance, a Google Maps query for nearby Italian restaurants could return one that was positively reviewed by someone you know.

Gundotra won't comment, but Page hints that Google's social network plans will offer more refined privacy protections. "You see tremendous controversy around [social networks] today, with people being worried: Am I sharing stuff with the right people or not?" Page says. "I think there's a long, long way to go to make these systems do what people need."

The question is, will this be enough? Will this effort tell people Google doesn't have to worry about Facebook or Bing? I don't know but I am sure this is a top priority for Google.

Forum discussion at Google Web Search Help & WebmasterWorld.

Previous story: Google Real Estate Search Going Away


Ben Acheson

01/28/2011 02:38 pm

This is social search that is actually based on social metrics from your network. Integration between social networks that feeds into the user experience in real time. And enables communication throughout the network of networks. I can see social metrics from Google +1 being used to help replace links as the primary ranking factor. This really would be a game-changer, transforming both search and social media. Essentially they would become one.

Ben Acheson

01/28/2011 02:42 pm

This is a new paradigm, both for Search and Social Media. It is search and social media combined into one. It is communication throughout a network of social networks. Social factors from Google +1 could be used to help replace links as the primary ranking factor in search. Users will see more relevant, personalised results based on social factors from their networks.


01/28/2011 02:59 pm

Right now the SERPS show suggestions from people in your social circle now if you are signed into your Google account. If you have a good social presence already and your sites are linked to your networks via feeds, you should be okay. You may even come up higher in the SERPS if you have your sites wired. The days of the static HTML pages are gone. It's time to get your FEED on!

Eddie Smith

01/31/2011 05:49 am

Great post, Barry and Eddie Smith here from Topsy. Google's basically inserted realtime, time-based feeds into results, which quite frankly isn't that valuable to consumers. We've been experimenting with different algorithms to figure out how to rank realtime social search results for a few years, and I think the combination of keyword relevance, trending timeline and influence ranking works nicely. Check out results for Egypt here

Alexandra Dao

01/31/2011 10:36 pm

Is it enough? It's a step in the right direction, but I don't think it's enough. Google doesn't have a great track record when it comes to social, and they're in a position where they now have to play catch up to Facebook and Bing. I'm the Community Manager for Wajam, and we're trying to solve to social search problem by integrating links that your friends have posted on Facebook and Twitter directly into your Google results. So you get the benefit of personalized, social results without having to switch search engines. We're in beta at the moment but would love to show you what we're working on! You can reach me at if you'd like an invite, or to connect. :)

Sarah Paradisi

04/05/2011 09:54 pm

Google's +1 is now in experimental mode: you can enable it in Google Labs if you have a public Google profile. I recently blogged about how +1 will affect individual privacy:

Thaismelo Email

08/15/2011 09:16 pm

Does anybody know, how can i get the Google+1 Count, with a service ???? I send a url and get a G+1 Count !!! Cheers Thais(Brazil)

Krishna Pay

09/04/2011 08:47 am

 I find lot of Google +1 service providers and they suggest that Manual work is better result than the Tools. I want to go with given service Pls suggest me

blog comments powered by Disqus