Google: One Quality Site Better Than Many Sites

Nov 16, 2012 - 8:26 am 15 by

one site vs manyGoogle's John Mueller responded to a question in Google Webmaster Help with familiar advice. Build one great site, as opposed to building many smaller sites.

He wrote:

I'd recommend focusing on a single website, instead of this collection of sites that you have now. In particular, I'd make sure that your single website is of the highest quality possible, that it contains unique (not rewritten / spun / reprocessed) content, content that's relevant to the users of your site and compelling to them. Don't keep this collection of low-quality sites, it's really much better overall to focus on making a single fantastic site instead.

This is common advice he has given before.

He even said so with location specific sites.

So if you have a strategy that involves multiple sites - make sure you have enough quality to go around.

Forum discussion at Google Webmaster Help.

Image credit to BigStockPhoto

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 18, 2025

Jul 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June Core Update Done, Local Ranking Update, AI Mode Updates & AI Calling Businesses

Jul 18, 2025 - 8:01 am
Google Maps

New Google Business Profile Check Edit Status

Jul 18, 2025 - 7:51 am
Google Search Engine Optimization

Google: Login Service Pages Are Hard To Rank In Search

Jul 18, 2025 - 7:41 am
Google

Google AI Overviews For Movie Queries

Jul 18, 2025 - 7:31 am
Google Ads

Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

Jul 18, 2025 - 7:21 am
Previous Story: 15 Users Allowed In Some Google Hangouts