Google News Gets Serious About Quality Guidelines

Mar 28, 2013 • 8:57 am | comments (9) by twitter Google+ | Filed Under Google Search Engine
 

Google NewsThe Google News Blog announced they have updated their news quality guidelines to make it crystal clear that if you violate their guidelines they can boot you out of the Google News index.

Google wants you to know that since Google News is not a marketing driven service, you using it to sell stories is against their guidelines. Google said "Google News is not a marketing service, and we consider articles that employ these types of promotional tactics to be in violation of our quality guidelines."

Specifically, news sites that mix news content with affiliate, promotional, advertorial, or marketing materials for your company or another party goes against Google's guidelines. If you do that, block the articles from being indexed or included in Google News.

Here is the main new section added to the news guidelines:

Our webmaster quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google News may respond negatively to other misleading practices not listed in these guidelines. Publishers who strive to uphold the the basic principles of good journalism will provide a much better user experience and consequently likely enjoy better ranking than those who spend their time looking for loopholes they can exploit.

Please note that failure to follow these guidelines may result in the removal of your article(s), or entire publication, from Google News.

Danny Sullivan gets into why this is needed.

Forum discussion at Google News Help.

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Comments:

Gyi Tsakalakis

03/28/2013 01:20 pm

You know, I hope they are serious. Google News has become soooo polluted with low-quality PR news feeds that's become almost unusable. Especially for local news stories.

Emma Ewers

03/28/2013 01:25 pm

Erm.... I think they need a new Editor... "Publishers who strive to uphold the the basic principles of good journalism" Irony ;)

yusufchowdhury

03/28/2013 02:55 pm

I totally agree with Gyi.

Soni Sharma

03/28/2013 05:01 pm

Google is becoming evil for spammers. That is really good.. I am bored with tricky news sites..

Shiv Kumar Gupta

03/29/2013 04:42 am

Another big steps against Spammers...

Jawad Latif

03/29/2013 09:42 am

Another hit to spammers.

Eva Brian

03/29/2013 11:41 am

Good going google!

newsfad

03/30/2013 02:10 am

That's pretty much everyone, then, except government run state news that makes its money from taxing the people. Goodbye Google News! "mix news content with affiliate, promotional, advertorial, or marketing materials for your company or another party goes against Google's guidelines"

David

04/02/2013 07:10 am

I think this should have been done a long time ago.Because looking at this from a user's perspective, I would want to read something that is fresh and written with the intent of informing me of what's happening in the now, instead of spamming me with clutter that I don't want. And I think this is also a good example, to let people know that they are only trying to give you a great user experience, and that they are not there to always bring people/businesses down.

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