Google's Matt Cutts: The Number One SEO Mistake Is...

Jun 6, 2014 • 8:00 am | comments (33) by twitter Google+ | Filed Under Google Search Engine Optimization

Google Matt Cutts InvisibleIf you had to guess what the most common SEO mistake would be, what would you guess? Building a site of all images or in Flash? Not making a title tag that says home versus your core keyword phrase? Spamming Google? Nope.

Matt Cutts, Google's head of search spam, said it is not having a site at all.

In a fun video, where Matt goes invisible for parts of it, he says that is the number one mistake. If you do not have a web site, then Google does not know you exist. You are invisible to Google. So number one priority, get a web site.

Here is the video:

Forum discussion at Twitter & Google+.

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F1 Steve

06/06/2014 12:16 pm

You know what's sad, there are thousands of useful questions that go unanswered and then we get this helpful tip? This has to be the most useless answer to a question going, its almost insulting! I cant believe people get paid for this!

Yo Mamma

06/06/2014 01:27 pm

The Number One SEO Mistake Is...believing that Google was your SEO partner over 10years ago. The Number Two SEO Mistake Is... believing that Google will remain your SEO partner for another 10years.


06/06/2014 02:11 pm

The number one SEO mistake is listening to Matt Cutts lie. Or was Matt Cutts directing his comments in this video to the big corporate clowns they are in cahoots with? Since there are so few small businesses listed in any visible position within Google's search results, it's almost the same as not having a site listed in Google anyway.


06/06/2014 02:32 pm

It's almost like the online economy is evolving and changing as an online presence becomes a real necessity for the big corporate players; necessitating both 'the basics' and creative thinking to establish yourself amongst the crowd. No, wait, you're right. It must be because Google is out to screw the little guy and Matt is evil. There is nothing that can be done, our failures have nothing to do with us and everything to do with the intentional destruction of small business. For a second there I almost forgot which comment section I was in.


06/06/2014 02:50 pm

I agree with you, but apparently this video is "fun". I can't stop laughing. "Ping!", there goes another rib.

Alexander Hemedinger

06/06/2014 02:51 pm

I think I learned a lot today.


06/06/2014 02:52 pm

Google is no one's "SEO partner". Never has been, never will be. They do not enter into partnerships with webmasters for organic ranking. Never have. Never will. They take money for AdWords but thisn't a "partnership" either, it's just a client-supplier relationship.

Yo Mamma

06/06/2014 02:55 pm

Yeah, you're right. There was no need for google to partner with anyone in the garage days. They had so much money, nobody was needed. Other than their Indian investor and 2 others + Amazon Other than providing SEO's all the nifty tools to keep TRACK of how things are. Hmmmm All the snifty tools have nothing to do with SEO's or partnering with them Bull crap


06/06/2014 02:56 pm

I like your first paragraph. In the late 90s and early 00s, amateur webmasters made a lot of money from the web, often because there were huge gaps in online presence from companies, and this gap was filled by their amatuer content / affiliate nonsense etc. Now everyone has an online presence, those amateurs have been found out. Their poor quality affiliate stuff has rightly been righly usurped by those offering meaningful content.

Yo Mamma

06/06/2014 02:56 pm

"Google is out to screw the little guy and Matt is evil" For once I agree with you, verbatim This started with the 2 dumb F8ck founders of Google when they sold out to advertisers. When the QUALITY of the information no longer became important When he who has the deepest pockets information (advertisement) is shown Yes, the screwing started then Now its worse. He who PAYS for payperclick ADWORDS is shown BELOW the nasty advertisements So you are right! The little guy cannot afford ADWORDS and doesn't feature The content & quality of searches has dropped and the consumer loses In fact, the actions of Google are akin to global terrorism

Yo Mamma

06/06/2014 02:57 pm

Everything has been written about already. Its just shuffling the words now - Ah yes SEO's call it spinning


06/06/2014 02:58 pm

The Number One SEO Mistake Is...Google's Matt Cutts

F1 Steve

06/06/2014 02:58 pm

True, the video is very funny, it was FUN to watch (if your 5)! Mat himself sounded like he was about to crack up at any moment, shame he was laughing at the webmasters ...

Georgi Georgiev

06/06/2014 03:21 pm

Hilarious, but also a bit sad, cause many businesses are still not on the web or have a horrible presence...

A humanist

06/06/2014 04:07 pm

Well said costas, well said!

Laura Lee

06/06/2014 04:15 pm

Ha nice clickbait. =)


06/06/2014 04:16 pm

So when you are on Google+ Google doesn't know about you?


06/06/2014 04:36 pm

Clearly Matt does these to stir the pot. He knows he wasted 4500 minutes and growing of SEO peoples time with that video. Plus he apparently likes to geek out with the green screen because he's done that numerous times in the past year.


06/06/2014 05:04 pm

What was that? A Google's version of Teletubbies?


06/06/2014 06:18 pm

And I have to say. I maybe drunk but Barry is the man, seriously Barry is the man in terms if seo! Who else allows freedom of speech on this website, both sides! One man in the seo game I would buy a drink and that's Barry, total respect Brazz!

Sanjay Singh

06/07/2014 04:22 am

Most common seo mistake is... taking matt cutts seo advises seriously.

PM Fiorini

06/07/2014 05:43 am

You mean "spintax"

Syed Ali

06/07/2014 06:17 am

That is common sense..Go home, Cutts! You're drunk!!

Syed Ali

06/07/2014 06:18 am

you nailed it! Costas.


06/07/2014 10:37 am

Can we just agree that his comments are always useless?

F1 Steve

06/07/2014 11:06 am

Perhaps Matt should consider a career change? Presenting children’s TV perhaps?

Patti Paz

06/07/2014 11:37 am

Wonder how it feels to be the most hated person working for the most hated company? And, he thinks it is all so funny. Just ask anyone of those millions of dead websites along the roadside how funny all this is.

Seo Specialists India

06/07/2014 01:35 pm

even if you are in FaceBOOK, linkedIN.. u are unknown person by google.... than how Come Bunch of Result at 1st page when u search for Professional.... Earlier I called him as MAD Cutt... now it is going to Prove

Seo Specialists India

06/07/2014 01:36 pm

Agree :-)

Peter Kirwan

06/07/2014 02:19 pm

Very odd ... pretty sure I've seen a ton of Linkedin profiles that outrank the person's website

Casey Markee, MBA

06/07/2014 03:13 pm

This update brought to you by

Michael Korolishin

06/09/2014 12:07 pm

Geeze, the rage in these comments is palpable. I'm sort of happy though - as long as Matt is producing dumb videos like this he still has a job as the head of Google Webspam and by extension SEO is still alive, keeping the rest of us employed for the moment.

common seo

06/10/2014 04:21 am

The most common SEO mistake is....watching prone while building links:(

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