Google Takes Stance On Mobile SEO: Site Not Mobile Friendly, You Won't Rank Well.

Jun 12, 2013 • 8:21 am | comments (15) by twitter Google+ | Filed Under Google Search Engine Optimization

Google Mobile SEOGoogle has taken a strong stance on mobile SEO, announcing there will be demotions if your site is not mobile friendly or is misconfigured when it comes to being mobile friendly.

Google said the demotion will only impact mobile, smartphone friendly, search results and only impact web pages that are not smartphone friendly or misconfigured when it comes to being smartphone friendly.

Google then documents two of many common smartphone mistakes that webmasters make. The two include:

(1) Faulty redirects such as pointing individual pages on your site to your mobile friendly home page, as opposed to a mobile friendly version of that specific page. When possible, Google may even try to fix that for you.

(2) Serving Smartphone-only errors such as 404ing mobile users, other error pages, incorrectly handling Googlebot-Mobile, and unplayable videos on smartphone devices.

Again, Google is getting serious about mobile SEO. If your site is not built right, it won't rank well in the smartphone search results in Google.

Even more so, Google announced last night at SMX that site speed ranking factors will be coming to mobile pages and from my understanding, it will have it's own speed factor.

Forum discussion at Threadwatch, Google+, Black Hat Forums and Google+ Pierre Far.

Previous story: Google Buys Waze, The Loved Mapping Software



06/12/2013 01:22 pm

This makes perfect sense. If a site is difficult to use on mobile, it's a poor user experience. I'm glad the demotion will only affect searches on mobile, and desktop search will not be impacted because of lack of mobile site.

Chris Rivait

06/12/2013 05:08 pm

Google is making mobile websites change from a "nice to have" option to a "must have" option for businesses.

scott graham

06/12/2013 06:54 pm

great .. about time


06/12/2013 09:59 pm

A bit too soon? So many websites are aged and built years ago. Why won't they get ranked just because they fail to fit inside Google's silly mobile algorithm? This could be the death of Google and the rise of Bing.

Tyler Elliot Scurti

06/13/2013 12:05 am

If users aren't going to come to the site then it won't be valuable which is already a current factor in how Google ranks. My opinion is that they don't need to try and get even more involved in the ranking of mobile sites.


06/13/2013 12:00 pm

They wouldn't be ranked well on mobile searches, not all searches. And this is good for user experience, ranking the sites that are optimized for mobile, or offer a mobile friendly version, is good for user experience. I wouldn't want a site that doesn't resolve well to be showing up in my mobile searches.


06/14/2013 03:25 pm

Anyone find it ironic that THIS site isn't responsive? Haha!

Julia Wooster

06/19/2013 11:47 am

Agree - that's why my websites and the websites that my husband does for his clients are done responsively and with mobile browsing in mind

Julia Wooster

06/19/2013 11:49 am

a case of the cobbler's children? :)

Julia Wooster

06/19/2013 11:54 am

Don't think it's the death of Google. People don't drive the same car they did 20 years ago so why use the same website? A website is one of your most important marketing/advertising tools, so it's worth investing in keeping it current. Changing the style of your website shouldn't affect the "age" of your site - the domain name is what ages. If you change your domain name you might lose your age status if you don't do redirects correctly. An old website that hasn't been updated in a long time might lose search engine rankings while still having age cred.


07/01/2013 09:05 pm

the end result Google wants is a "positive user experience" if a searcher has to manually resize and scroll to find basic information about a business while on the go they are not going to want to search on google on their smart phone so it would make sense for google to only bring "mobile optimized" websites up anyway. "step up or step aside"

Thomas Ulstrup

07/05/2013 08:34 pm

Maybe it's just a push in the right direction. Google is forcing SEO companies to focus on mobile friendly sites for their clients. Being mobile friendly is a great ranking factor since mobile devices are becoming more used to browse the internet. +1 for this new "ranking factor".

Ana K

09/11/2013 08:51 pm

Can someone please copy/paste exact words by Google regarding "demoting" of websites of lack of proper mobile-friendly site configuration? Having trouble finding this on Google's Webmaster Central Blog.

Michael Bian

10/01/2013 09:43 am

Yes, Google is getting serious about mobile SEO now.

Spook SEO

01/25/2014 04:22 pm

Sometime it depends on the tools which are used by the developers does not support by the browser. Like the jquarry mobile is tool for the smart phones and developer used the traditional tool for it. But there are different tools available for smart phone application development. Here a question arises that how SMX algorithm works?

blog comments powered by Disqus