Google's Matt Cutts: Page Speed Not More Important For Mobile Ranking

Aug 22, 2013 - 9:03 am 15 by

Google Mobile SEOTypically, SEO concepts are very logical. You want your pages to be easy to read, you want your title tags descriptive (bookmarks, etc), you want to make sure users and bots can discover your pages and you want to make sure the pages load fast. But you'd think that Google would tweak their mobile ranking algorithms to factor in page speed more so than desktop.

Most mobile connections are much slower than desktop connections. Although that is changing with LTE. But for the most part, you'd expect mobile users to want to get their content faster than desktop users.

But in a recent Google video from Google's Matt Cutts, they said "it is not that in mobile, we apply that [page speed ranking factor] any more or less than desktop search."

Here is the video:

Again, I'd thought they would tweak that up a bit for mobile search ranking.

They do so for sites that are not mobile friendly.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google March Core Update Still Rolling Out & Heated SEO Chatter Continue

Apr 25, 2024 - 7:51 am
Google

Report: How Prabhakar Raghavan Killed Google Search

Apr 25, 2024 - 7:41 am
Google Search Engine Optimization

Google Favicon Documentation Adds Rel Attribute Value Definitions

Apr 25, 2024 - 7:31 am
Google Ads

Google Ads API Version 16.1 Now Available

Apr 25, 2024 - 7:21 am
Google Search Engine Optimization

Google: Splitting & Merging Sites Takes Longer Than Normal Site Migrations

Apr 25, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 24, 2024

Apr 24, 2024 - 4:00 pm
Previous Story: Google Now Adds Ability To See When Your Employees Get To Work