Google Menus Now Officially Live But No Details For Webmasters

Mar 3, 2014 • 8:25 am | comments (6) by twitter Google+ | Filed Under Google Search Engine
 

google menusLate Friday, Google announced on Google+ that they now show restaurant menus in the search results. This is something we noticed a few weeks ago and now Google has confirmed this is indeed officially out there.

Search for your favorite place to eat plus menu and Google may show the menus they have to offer. Google said:

Just search Google to show you the menu for the eatery you’re considering and you can see it right on the top of your search page - complete with tabs for different parts of the menu (like appetizers, brunch or dinner) and, often, prices - before you make your reservation. Menus are available in the U.S. only for now.

I am a bit surprised they made no mention of how webmasters can help Google get their menus. No type of data feed or rich snippet details. Google may simply (well, it isn't so simple) crawl the site and parse out the menus automatically. Or maybe some restaurants have a special deal with Google?

Forum discussion at Google+.

Update: Glenn Gabe thinks the menus are sourced from SinglePlatform.com:

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Comments:

Mike Templeton

03/03/2014 04:24 pm

The menus are indeed coming from SinglePlatform, but it looks like Google is ingesting them and serving 'em up in their own UI as opposed to linking to a hosted page like they do on the desktop version of Google listings (which goes to a viewmenu.com domain).

Dax McClain

03/03/2014 06:41 pm

Is it not taboo for a Search Engine to grab the content from some other website and display it in their own services, basically cutting them out? Is that not what is going on here? Am I missing something?

Matt Morgan

03/04/2014 04:18 am

I suspect their pulling data from another site as well to test the SERP display, but anticipate schema replacing this.

Brian Edwards

03/04/2014 04:35 pm

It's not just SinglePlatform. They're also pulling from Yelp who has a partnership with Locu.

Courtney

03/04/2014 08:04 pm

I've been told it is pulling from both SinglePlatform and Locu but not currently paying attention to whether one or the other is "owner verified" (such as if you are a client of one of them and have provided accurate menu information) or how they are prioritizing one over the other. If your menu is completely inaccurate and you want it taken down, you can ask either of these two to disable it on their site.

Jordan Floyd

06/11/2014 09:43 pm

I just started looking into this for a client (not restaurant related, just curious) and from what I am seeing today it appears that the menu results are coming from www.allmenus.com. I would love to here if you guys are seeing the same thing. Also has anyone herd of Google rolling out something like this for event related searches?

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