Google Maps: Optimize Your Suite Number

Jan 4, 2013 • 7:24 am | comments (7) by twitter Google+ | Filed Under Google Maps

Google Maps ReviewsIt is often funny seeing what SEOs and marketers look to optimize for and obsess about when it comes to setting up websites and local listings.

A Google Maps Help thread has one business owner asking how he should set up his suite number in his Google Business Local listing. He asked which format for his suite number should he use so Google recognizes it best. Formats include:

  • Suite #100
  • Ste. 100
  • #100
  • Suite #100

So which should he use?

The consensus in the thread is to use Suite 100 and not use a # (pound/number) sign.

Do you obsess about these things?

Forum discussion at Google Maps Help.

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Peter Becci

01/04/2013 12:53 pm

Yes, I obsess about everything.

Andrea Moro

01/04/2013 02:12 pm

Provided # is standard way to identify numbers, why not suite #100 :))))

Oleg Korneitchouk

01/04/2013 03:17 pm

As long as you are consistent, I think they should all work just fine. USPS Format = All abbreviations, no # = STE 100


01/04/2013 03:41 pm

STE is the more common nomenclature - specifically when dealing with character count.


01/04/2013 03:42 pm

if it's for your clients.. you should.. =) a little ocd focus on the client work is not a bad thing.. =)

Mike Wilton

01/05/2013 10:12 am

Unfortunately in local, you have to obsess over these things. You figure Google has such a terrible time keeping business data straight that getting one thing wrong can cause a world of hurt for a small business. We were recently having a similar conversation over at the Catalyst Marketing local forums ( because of the differences you run into when it comes to how you can list suite numbers when it comes to citations. Interestingly enough the consensus among those folks is that you should use "Suite". That said, I pointed out that even with "Suite" in your dashboard, Google will publicly display it as #.

Andrew Sawyer

01/05/2013 08:11 pm

The issue with using USPS abbreviations is that Google Maps doesn't use mailing addresses per se. Rather Google uses fully spelled out physical addresses and will abbreviate on-the-fly. Using abbreviations in Places/Google+ Local is not in keeping with the format that Google uses for directions.

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