Google To Let Webmaster Report Bad Incoming Links

Jun 7, 2012 - 8:54 am 35 by

Block Unwanted Links In Webmaster ToolsThis comes as no surprise at all, except for why in the world Google waited so long to come out with a tool to disavow or block or report bad incoming links to your web site.

Yes, as we discussed in Win/Win: Block Unwanted Links In Google Webmaster Tools - Google should without a doubt create a tool for webmasters who think or know they were hit by an inorganic link penalty to tell Google these are the links and please stop counting them.

Removing these links after they are pointing to your site is a hard thing. Negative SEO is more of a concern then ever. So why shouldn't Google add this? Webmasters want it and Google could benefit from it.

The only concern, as I mentioned, it really isn't a real win/win. It is a form of mass community 'outing' without it being felt as outing anyone. It is one SEO pointing a finger indirectly at another. This is a sore topic for the SEO community.

That being said, I am surprised it took so long and as I said in the comments two weeks ago, "I really think it will happen within the next 6 months." I guess I was right because Google's Matt Cutts said so in the You&A with Matt Cutts session that "Google will work on that [a disavow link tool] in the next few months." See time stamp 4:17:23 PM and 4:48:52 PM in my live blog coverage.

I am a little sad to see so many SEOs excited for this on one hand but on the other hand, it can really help both the webmaster and Google.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 14, 2025

Nov 14, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Movemeber Google Update, Opal AI Spam, Discover Spam Fix, Copilot Search, Google Image Ads & More

Nov 14, 2025 - 8:01 am
Google Ads

Google Ads Advertiser Suspension Improvements: Faster & More Accurate

Nov 14, 2025 - 7:51 am
Google Ads

Google: Don't Close Your Google Ads Account To Make LSAs Work

Nov 14, 2025 - 7:41 am
Google

Google Shopping With AI Mode Comparisons, Call Store, Track Price & Agentic Checkout

Nov 14, 2025 - 7:31 am
Google Ads

Google Ads Brings Brand Inclusions To Standard Shopping Campaigns (NOPE)

Nov 14, 2025 - 7:21 am
 
Previous Story: Official: Google Recommends Responsive Design For Mobile SEO