Google: The Spammy Queries To Get Less Spammy

May 16, 2013 • 8:16 am | comments (10) by twitter Google+ | Filed Under Google PageRank & Algorithm Updates

payday loans - googleThere is a saying that Tim Mayer, formerly from Yahoo, brought to the SEO conferences that has been used for probably ten years now. He said, "don't bring a sword to a gun fight," when someone was talking about how some search results for very shady business areas were spamming but he was doing white hat SEO techniques and was getting no where.

Truth is, that is how it works. In most of the very shady business areas, like payday loans, some classifications of drugs, pornography - the SEO space is much more competitive and honestly ruthless. But Google is planning on changing the game there by focusing a bit more on making the search results for spammy queries, less spammy.

Matt Cutts said in his video at about 2 minutes and 30 seconds in about these types of queries. This is part of our ongoing coverage of ten Google SEO changes.

Here is the transcript (thanks) from this piece:

It’s kind of interesting. We get a lot of great feedback from outside of Google. For example, there were people complaining about searches like “payday loans” on So we have two different changes that try to tackle those kinds of queries in a couple different ways. We can’t get into too much detail about exactly how they work, but I’m kind of excited that we’re going from having just general queries be a little more cleaned to going to some of these areas that have traditionally been a little more spammy including, for example, some more pornographic queries. And some of these changes might have a little bit more of an impact in those kinds of areas that are a little more contested by various spammers and that sort of thing.

So it will be interesting to see what type of impact this makes in the more spammy side of the SEO world.

Forum discussion continued at WebmasterWorld & Hacker News.

This story was scheduled to be posted today and was not written today, as I am offline today.

Image credit to BigStockPhoto for payday loans graphic

Previous story: Daily Search Forum Recap: May 15, 2013



05/16/2013 12:29 pm

Dragging this video out a little Barry, give us a big summary with some breathtaking revelations and then move on from it, at the moment it looks like we are about to get a post a day on each of the 10 things Matt covered?


05/16/2013 12:34 pm

Be fair to the guy: He is not currently at his usual location and is putting out content in spite of that.


05/16/2013 12:40 pm

Completely agree with you there, just getting tired of watching the video over to see what the comments were that Matt said. I would have a better experience reading the article once with a good run down.


05/16/2013 02:42 pm

He did a good overview on SEL earlier in the week

Tim Mayer

05/16/2013 03:55 pm

It is interesting that the people usually complaining about the competitive relevance in these areas are SEOs. Typically in these spaces it is very hard to get "good" content to show up either from a search engine or SEO perspective and often times there is very little good content or isn't any. Looking at the query payday loans on Google today the experience isn't very good but what would be better? It comes back to SEOs often complaining about S.P.A.M. (sites positioned above mine) in competitive areas. I look forward to seeing some before and after screen grabs of the changes and if this will in fact improve the experience of just move money from one spammer to another.


05/16/2013 05:22 pm

The spam/scam/crap SERPs will, in my opinion, never clear up. There is too much many to be made from too many stupid/desperate/confused for the scammers and spammers to not concentrate on these SERPs... ...that's why they are sucky in the first place. It is like AM radio commercials (especially after 9pm): A lot of the same type of product for the same type of issue repeated endlessly and with enough profitable competition to keep the airwaves full of newcomers who spotted an opportunity.


05/16/2013 07:08 pm

I wouldn't worry about spammy queries. Let's first fix normal queries that return spammy results...

Gareth Mailer

05/16/2013 10:49 pm

Do you ever expect any commercially orientated SERP to "clear up" completely? Of course not, and it never will - it's an impossibility, despite what they'd have you believe. See my other comment.


05/20/2013 01:56 am

wow, looks like they know some antipanda/anti-penguin secrets. But matt cutts must focus on repairing google, because it broken since panda & penguin.


06/05/2013 09:03 am

spammers or link builders (some people don't want to be called as spammer) slapped, now the rest dominated top pages in search results of people who previously doesn't care about seo. the only thing they know is only exact keyword on domain name, and it ranks well now. content is king theory is BS! now we find so many new domain ranks well with poor content, sometime it just a hello world content or lorem ipsum.

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